What comes to mind when you think of email marketing? Do you think of it as an out-of-date, old fashioned method that yields no real, tangible results whatsoever? If you do, it might be time to reconsider what email marketing has to offer.

Are selfies just a passing social media trend or do they hide marketing potential for brands?   It’s the Oxford Dictionaries Word of the Year for 2013, the hashtag that has by now been used almost 90 million times on Instagram. And the Oscars ceremony picture that got retweeted about 3.5 million times, favorited 2…

A good salesperson is not only able to determine what customers really want and need, but is also able to make them realize it. The process of asking probing questions to discover your customers’ pain points is called Needs Assessment.

One of the major questions supplement retailers face on a regular basis is how to determine their marketing strategy. Which sources of information should you use? How can you find out what consumers are interested in and what is currently trending? As part of our ongoing series of articles meant to assist private label supplement…

Bundling products to boost sales is a decades-old marketing concept. Throughout the years, marketing specialists have found that two types of bundling seem to be the most commonly used strategies, but you have to apply them judiciously due to their specific requirements: Pure Bundling: two or three products or services are available only in a bundle…