The ancient Greeks left us the maxim “Know Thyself,” but when it comes to marketing your private label supplements, the phrase may sound more like “Know Thy Clients.” Instead of guessing or groping in the dark, using the results of various consumer reports can give you a better picture of who is buying dietary supplements….
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Everyone’s asking: are vitamin and mineral supplements a waste of money or not? December last year saw some heated arguments ‘for’ and ‘against’ the benefits of multivitamins and mineral supplements. An editorial about the supposed ‘pointlessness’ of such supplements received widespread media coverage, sparking a debate in the scientific community. But was this a case…
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A huge part of motivation in the supplements industry is a desire to help clients feel healthy and good in their own bodies. That means taking care of both nutrition and appearance. Beautification strategies may range from simply applying mascara to daily use of skincare products. For some, beautification could also include surgical touch-ups and the…
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Just last week, the NPD Group released its 2013 report on the beauty industry and its growth and development. The report is extremely positive. For example, 2013 saw a 5% increase in sales of high-end beauty products. Leading ones were the Skincare and Makeup segments which experienced 7% growth. Compared to the development of other…
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With this year’s Winter Olympic Games in Sochi currently taking place (Feb. 7-23), new opportunities are emerging for online supplement stores to increase their Internet visibility and their sales. All over the globe, the games create an emotionally charged atmosphere that excites sports fans who are cheering for their favorite athletes or national teams. Exemplars of incredible…
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Despite their popularity, dietary supplements are still somewhat overlooked by health care professionals as a vital part of preventive care. This gives supplement suppliers a great market niche to begin or grow their business, especially now. A recent economic report by Frost & Sullivan, a global business consulting firm that offers market research and analysis,…
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