Assuming that you are serious about being successful as a private label supplement retailer, I will not even consider the possibility that you might not have a Facebook page. But building a Facebook page and running successful ads on it is not always as easy as it sounds. A lot of people assume they just need…
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As a private label supplement retailer, it is essential that you are always on top of current industry trends. When a new product or ingredient takes off and becomes popular, it would be unreasonable not to try and benefit from the hype. But this kind of business model, also referred to as “market following,” is not…
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We are excited to announce that our CEO, Stefani Thionnet, was recently interviewed by the authoritative online publication Natural Products Insider! The questions revolved around strategies on how to start and run a successful private label supplement business, as well as some of the latest industry trends. When talking about the aspects of running a successful business, one…
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The market for dietary supplements is growing each year, but that growth is also accompanied by ever more fierce competition. And as a supplement retailer, you probably know how intense competition is already. If you are wondering where to place the biggest chunk of your marketing efforts, that place is surely consumer confidence.
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By the time you’ve set up your online private label supplements business, you will have invested a lot of time, energy, and capital. Your business is like an organism, because it requires energy and sustenance in order to grow. It exists because of your hard work, planning and customer word-of-mouth. In short, it’s taken a lot to get you this far. So, don’t accidentally kill your online business.
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Yogurt, tempeh, kombucha: what do these funky foods have in common? They are all an excellent source of good bacteria, or probiotics. For most of the last century, modern medicine was concerned only with killing bacteria, since many types are destructive and infectious. That’s all changing, however, as the market explodes with probiotic supplements, and other sources of “friendly bacteria.”
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Ever since the advent of mobile gadgets and their widespread use, mobile advertising has seen a tremendous growth. The effectiveness of mobile ads is frequently touted and now they are considered twice as effective as their desktop counterparts. While some businesses may find it hard to choose the right apps in which to advertise their…
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When it comes to marketing immune support supplements, retailers often step up their efforts during the fall and the winter. While there is a solid logic behind that decision, market research shows the emergence of a new trend.
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