Stock Formulas vs. Custom Formulas

Stock Private Label Formula’s vs Custom Formulas: Which is More Beneficial?

by Stefani Thionnet, CEO of Private Label Supplement

Stock Formulas vs. Custom Formulas

Congratulations on making the decision to purchase a private label solution for your customers. You’ve decided you want to market a series of supplements as your own… but you aren’t sure if you should order a stock formula, or choose a custom formula unique to you.

This is a decision every Client must make on his or her own, but to give you a better understanding of the benefits of each, we prepared this article detailing the benefits of each and when to choosing one over the other will work in your best interest.

Both a stock formula and custom formula offer the following benefits:

  • Both offer the ability to market our quality supplements as your own. 
  • You have the opportunity to easily enhance your company’s image and expand your product range.
  • Gain consumer credibility and loyalty as the product has your name on it.
  • Flexibility in setting your own prices to meet your budget criteria.
  • You can customize your product from the packaging, label design, to delivery. Our extensive experience minimizes your risk.
  • Lower product costs and higher margins for private label buyers.
  • Final product can be sold at significantly lower prices than national brands.
  • Unlimited customization options and highest manufacturing standards.

When should you choose a Custom Formula?

With a custom formula, you can present your own creative concept or combine ingredients from your favorite supplements into one. With a custom formula, you are able to customize your product from the conception and formulation phases and ensure you end up with a product that is yours alone. This, is the appeal a custom formula can offer; often times, without paying more for your product.

Each custom formula we produce is specifically created and blended with the vitamins, herbs, antioxidants, or amino acids you have stipulated in your quantified formula to achieve the benefits you desire. We ensure the product we make for you will meet your expectations in every way as well as exceed the GMP Guidelines set forth by the FDA.  

When should you choose a Stock Formula?

The largest benefit of choosing a stock formula is the current availability of the formula and general marketing of the product.  This includes pre-determined serving size, servings per container, and most importantly, time-saving on tap density testing to determine how much raw material will fit into each serving.  In addition, we have general product benefits you can use to draw information from in creating your unique brand story and positioning each of your private label products.  Every stock formula we produce meets or exceeds the GMP Guidelines set forth by the FDA.  One benefit in particular our Clients love about our stock formulas is your product will have its own unique batch code even though it is a stock formula.  This way, you won’t run into other labels with the same code on their bottle and will ensure you look as though you manufacture your product.

Private Label Supplement is proud to currently offer more than 900 stock formulas (this number grows daily) for to choose from. Our stock formulas save you time, money when looking at GMP Guidelines of onsite visits (as we do those for you) then onto research and product development and includes but is not limited to products from categories that cover Weight Management, Sports Nutrition, Skincare, Nootropics- Memory Support, Brain Support, Heart Support, Bone Support, both Men’s and Women’s Health, and Pet Supplements from a variety of delivery systems and packaging.


Choosing a custom formula over a stock formula does not have to be an either or thing. As a matter of fact, many of our Clients choose a blend of both stock and formulas to customize their line and brand in conjunction with one another.

Moving Forward 

If you are interested in ordering a custom formula, please fill out this form and we will contact you within 48-72 hours. Be diligent to include the exact amounts of each ingredient you want in your product to ensure that your quote will be accurate. Our formulator will immediately get to work on your request.  Quotes are generally turned around in 72 hours. You are our priority and Private Label Supplement will deliver your quote with care, confidence, competitive pricing and confidentiality.

All my best,
Stefani Thionnet
Stay focused and never give up!

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Stefani Thionnet

Owner & CEO, Private Label Supplement, Private Label Hemp + CBD Products, and StartUp TakeOff. A cowboy entrepreneur, a nearly three-decade veteran in the health & wellness industry, Stefani thrives on Clients’ success and is relentlessly seeking new ways to deliver quality GMP product that furthers a company’s marketing and drives volume with the confidence that comes from successful strategic partnerships. With an inventive, innovative approach to product development and a commitment to Client relations, her professional motto is, “If we are lucky enough to fill one order but haven’t earned your repeat business, we haven’t done our job.” Thank you!

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