Every Pro Was once an Amateur…… A&A Photography / Flickr / CC BY-NC-ND 2.0
Long gone are the times when sports nutrition was solely the interest of professional athletes and bodybuilders. As a growing number of people seek to pursue a healthy lifestylе through exercise, sales of nutritional supplements that boost athletic performance have also increased. Statistics reveal some very encouraging figures about the growth of the sports nutrition market over the years. According to a report by Natural Products Insider, sales in the US climbed to $4.7 billion last year and they are expected to reach $7.2 billion in 2017, a year-over-year growth rate of 7%.
What’s bringing about this change? For one thing, better marketing. Bodybuilders and professional athletes now account for a much smaller portion of sales than before. The remainder are health-conscious people who are not just interested in bulking up, but who feel the need to take better care of themselves.
In fact, that same report features a market survey that shows which are the most appealing aspects of sports nutrition. A total of 28% of respondents pointed to increased energy as the primary reason they take sports performance supplements. Second is recovery with 22%, followed by weight management with 19%. Muscle building remains strong with 18%, and 6% of those surveyed cited other reasons. All this shows that sports nutrition is a niche that’s growing in diversity and wholesalers and retailers alike would do well to put more sports products in their range. Now that you understand the sales base, here are some tips on leveraging your sales.
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Don’t wait, order now!
Contact our Sales Manager Sarah at 855-209-0225 ext. 1009
or at sarah@privatelabelsupplement.com.
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Labeling
Let’s start with what’s on the outside. You know the old saying: “Don’t judge a book by its cover”. It’s good advice, but people never follow it. Thus, your first step is to make supplement labels eye-catching. You could even hire a professional and the investment would be worthwhile. Make health/performance statements visible, but never go overboard with something implausible. And, naturally, always stick to the latest FDA requirements about health claims.
Formulations
The good thing about selling private label supplements is that you can blend the ingredients of your choice. That’s important because different people have different preferences. While traditional Protein Isolates and Muscle Gainers remain popular, you can come up with plant formulas that will appeal to people who are concerned about more than physical fitness. Try different combinations that other brands don’t offer. Additionally, think in terms of reaching people with certain dietary restrictions or preferences – offer products that are, for example, vegetarian.
As for delivery forms, Natural Products Insider’s market survey shows that powders are the most preferred option, followed by capsules, softgels, effervescents, sublinguals, chewables and tablets (in that order).
Ready-made formulas
Experimenting with ingredients is, of course, great. But there are certain established formulas, which people will come looking for and they won’t be persuaded by anything else. Private Label Supplement offers a rich variety of ready-made sports nutrition formulas which are always in demand. Whether it’s targeting body fat, boosting muscle growth or energizing for a workout, our supplements have you covered.
Advertising
The sports nutrition market is a competitive one, so you need to invest in promotion. ——— Niall Kennedy / Flickr / CC BY-NC 2.0 2.0
You now have the ingredients and the catchy label – two essentials for success. But they can’t get far without a good advertising campaign. The sports nutrition market is a competitive one, so you need to tell your clients why they should opt for your brand.
Traditional advertising methods are okay, but you must also make use of the powerful advertising potential of social media. Reach out to online communities that are interested in sports and nutrition and try to engage them. Don’t sell your product outright because that can be offputting. And when making product claims, don’t underestimate customers’ prior knowledge – people nowadays have easy access to information. Rather, try to understand their needs and provide something of value. They will surely become more interested in what you have to offer.
That being said, wholesalers would do well to educate retailers about their products if they want them to sell well. A well-informed salesman will be much more confident and persuasive when they know about how a particular supplement or ingredient works. Again, customers try to know as much as possible, so they are likely to ask questions.
Stock up
And some final advice that might not be immediately apparent. Sports performance supplements usually have a long shelf life, so it’s no problem stocking up on large quantities. You never know when a customer will come with a big order. You don’t want them to go to somebody else either because you didn’t have what they wanted or because you did not stock it in sufficient quantities. So don’t make your customers wait. Stock up!
Private Label Supplement offers only the highest quality sports nutrition supplements, so your success is guaranteed. Get your quote now! Contact our Sales Manager Sarah at 855-209-0225 ext. 1009 or at sarah@privatelabelsupplement.com.
All my best,
Stefani Thionnet
Stay focused and never give up!
