Do you feel as though your Customers are eating enough protein? The dieting industry changes at an astounding pace, and it’s only recently that protein-based diets have started to take center stage. Whether you’re a frustrated personal trainer who can see their Clients’ potential or you’re a health store owner who’s passionate about weight loss,…
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If you want to succeed in today’s marketplace, your marketing strategy must incorporate social media. Social media marketing is closely related to and generally associated with content marketing. How can you be sure to get the most out of your social media marketing? Well, today we shall discuss seven of the most egregious errors you…
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It’s time to face facts: a sales pitch just won’t cut it in today’s marketplace. Modern Consumers–especially Millennials and members of Generation Z–are (or at least consider themselves) savvier than the Consumers of the past. Simply put, traditional methods of advertising are just not enough. What can you do?
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We have all probably heard the maxim, “Don’t put all your eggs into one basket.” This saying is wise because it reminds us not to focus all of our resources or efforts on only one area (if a farmer puts all of his collected eggs into one basket, what happens if he drops the basket?). You wouldn’t spend your entire marketing budget on one advertisement, but what about your product line?
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Pet health supplements are booming right now. Our Clients who have debuted pet supplement product lines and even those Clients who just added one or two pet health products to their existing lines all rave about the profits they earn from these products. How can you cash in, you might wonder? Simple: add pet health supplements to your line as soon as possible.
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Did you know the health supplement industry make an average of $122 billion annually? That’s a massive amount of profit, and every study out there projects that the industry is going to substantially increase in the years to come. If you are a professional in the health supplement industry, you might be wondering which products you should add to your product line to ensure that you get an even bigger piece of the profit.
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How complete is your line of skin care products? Skin care items often focus on toning, moisturizing, and otherwise addressing problems that already exist with a Consumer’s complexion. Did you ever realize that you have the opportunity to offer a top to bottom, beginning to end system of products that your Consumers will use daily?
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Here is a fundamental truth that all successful marketers understand: marketing is about connecting a brand with its customers. Content marketing is an excellent way to connect with your existing Consumers and to reach new audiences. Content marketing rewards honesty and authenticity: your Consumers want to see the people behind the brands they love. You can share insights and wisdom about healthy living that you have gained since founding your supplement company. You can expand your brand’s reach beyond your original target market.
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Here is a solid truth — weight loss will never go out of style. The desire to lose weight has created a multi-billion dollar industry and has changed the business model for many private label supplement businesses. As the weight loss industry has grown, many products and supplements have debuted to widespread acclaim only to fade away due to lackluster results.
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Let’s try something today. Close your eyes. Think of the following corporations: Apple, McDonald’s, Nike, Target. What did you picture? Maybe some of you thought of their associated products. Perhaps a few readers imagined the brick and mortar stores for the brand. However, I’m betting you pictured each company’s logo.
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