The consumer health market is becoming increasingly competitive, and many private label supplements retailers are looking for new ways to stay on top and remain profitable. Even smaller retailers may find that their best opportunities for success lie in breaking through growing markets.
Currently, one of the top markets you should have on your radar is that of condition-based supplements. Recent studies have shown that these supplements are enjoying rising popularity, and are expected to see even greater demand from now until 2018.
Rising Demand for Condition-Based Supplements
According to data released by Information Resources Inc. (IRI), condition-based supplements accounted for 26.6 percent of the total supplements sales in the multi-outlet (MULO) channel last year. Growth in this niche category was led by the digestive health and probiotics categories, which contributed significantly to the total sales figure and recorded a sales increase of nearly 25 percent. Eye health supplements was another one of the fastest-growing condition-based supplement categories of 2013, with sales up 10.5 percent. Plus, over 40 new probiotic products were introduced in the market, and about half of them were private label supplements.
Get Your Shelves Ready: Top Picks for the Most Common Conditions
While condition-based supplements can benefit users suffering from a variety of conditions (including heart health, joint health, bone health, and brain health among many others), as we’ve seen, the supplements leading the sector include probiotics and supplements responding to digestive and eye ailments. Getting started by stocking these supplements is a no-brainer. But what else can you include in your condition specific supplements section? Our generation’s big battle with memory diseases like Alzheimer’s, and with heart disease, which has been the biggest killer in the US for decades, is still ongoing. Naturally then, brain health and heart health supplements, which may help prevent or provide relief for these conditions, are also important to offer.
Here are our recommendation for the conditions you should focus on, and the most popular products, which may help bring relief:
Brain Health: Glutathione 500mg
Glutathione is often called the “Mother of Antioxidants” and is very effective in battling damage from free radicals, which is a root cause of many health problems including memory loss and Alzheimer’s. This supplement is great for helping prevent such conditions. Plus, Glutathione has additional benefits, as it is known to boost the immune system, aid in toxin metabolization, and participate in detoxifying the liver. It may also bring relief to those suffering from Glaucoma and Cataracts.
Heart Health: Heart Defense
Our Heart Defense formula consists of Vitamin E, Vitamin B6 and B12, folic acid, fish oil and Omega-3 Fatty Acids. This powerful combination may improve overall heart health in a few ways: these ingredients are known to thin the blood, lower high blood pressure, help reduce cholesterol, and lower fats. As a result, the combination may help those suffering from heart problems. More specifically, Heart Defense may help prevent Congestive Heart Failure, avoid complications of heart bypass surgery, and support the overall health of those who have recently suffered a heart attack.
Digestive Health: Turmeric Curcumin Complex
Curcumin root, or Turmeric, has been used as a digestive aid for centuries. And it’s no wonder why — it boasts anti-inflammatory, anti-bacterial, anti-fungal, antiviral, antioxidant and anti-cancer properties to top it all off. It may be beneficial as a therapeutic aid for heartburn, upset stomach, diarrhea, and further, it may help relieve migraines, menstrual pains, and skin disorders.
Eye Health: Super Eye Complex
Our lively formula includes a wide array of vitamins, minerals, extracts and complexes, which work together to boost eye health to optimum levels. This supplement may help improve and preserve vision, and may prevent more serious eye ailments, such as Cataracts, Macular Degeneration, and Glaucoma. Bonus benefit: Improving eye health also may help prevent migraine headaches.
Conclusion
According to a Research and Markets report, the nutritional supplements market is expected to maintain its average annual growth rate of about six percent until 2018, reaching a total sales figure of $16.4 billion. It is believed that the condition-based supplements market will grow considerably over the next few years because of a number of factors.
An aging population will create a greater need for condition-based supplements as more people will be experiencing age-related health problems. Additionally, people are generally becoming more health-conscious and knowledgeable about health products, and they will be more inclined to purchase supplements that have undergone extensive clinical testing, such as condition-based supplements. Another trend that will benefit retailers that offer condition-based supplements is the growing expectation of personalization for health products. Since condition-based supplements are designed to help their users fight the specific health problems that they are experiencing, they should be a preferred solution for those who are looking for personalized supplements.
Seize the Golden Opportunity
Now is an opportune time to offer condition-based supplements. If you want to establish a solid footing in this market and take your business to new heights of success, Private Label Supplement can help you achieve your goals. We have an impressive track record in helping private label supplements retailers succeed and grow, and we are confident that we can provide you with valuable assistance.
Call our Sales Managers at 855-209-0225 ext. 2 or send us an email at sales@privatelabelsupplement.com to find out more about our extensive selection of high-quality condition-based supplements. We look forward to connecting with you.
All my best,
Stefani Thionnet
Stay focused and never give up!
