This morning I received the blurb below in my morning reading stream on coupling supplements and skincare products. Over a year ago I saw this opening in the market and have urged many clients to take this route when marketing supplements and skincare. I predict more skincare companies will begin selling partner supplements with their coveted best sellers. Look at the labels....ingredients are very similar. This makes it easy for the end user to understand the product similarities and how it will benefit them to purchase both products. Why not use an external and internal approach to achieve optimal results? Kind of like results from the inside out.
Check out our page of NutraCosmetics supplements to get your creative minds working on how to maximize this opportunity and start to see success before the rest of the crowd. We can also custom make skincare products to suit your needs.
Though consumer skepticism of nutricosmetics presented a major barrier to early growth, today’s numbers are promising: 2010 nutricosmetics sales are estimated at $900 million, 6 percent over 2009, according to Nutrition Business Journal. And product quality continues to evolve as manufacturers focus on research and efficacy to meet the demands of natural products consumers.
So where’s the biggest opportunity for the nutricosmetics biz in 2012? Pairing topicals with ingestibles, both as a way to get more consumers to trust the category and to boost efficacy, said Christine Fields, vice president of scientific affairs for Applied Food Sciences. That, after all, is what natural products consumers want: 60 percent of them said they prefer nutricosmetics as softgels or capsules paired with a cream or lotion in Delicious Living’s Personal Care Report, which tracked the purchasing habits of “green” consumers.
While some companies such as Sibu and SeabuckWonders launched lines with this dual beauty-boosting delivery at the core, more manufacturers—supplement and body care—will find ways give consumers the most value by offering both topicals and ingestibles and merchandising them effectively.
Last year, Sun Chlorella launched a high-performance topical using chlorella growth factor to renew skin cells. Now the company is looking at more ways to bridge the gap between its Sun Chlorella capsules, which have skin-beneficial detoxifying effects, and its chlorella growth factor cream, potentially marketing them as a beauty-from-within team.
I expect more companies will also follow in the lead of Omojo, a nutricosmetics company that packages its serums and supplements as targeted systems (acne, antiaging, skin brightening) to avoid point-of-purchase merchandising barriers.
I’m here waiting for my old cosmetic friends to give me a call! This is a great entry to the market for first time players as well. We can help you market your concept online and bring qualified visitors to your site. You have to love a win win to start off the new year!
An early Happy New Year to all!
Best,
Stefani Thionnet
All my best,
Stefani Thionnet
Stay focused and never give up!
