One of the most studied compounds among supplement suppliers these days is Curcumin. Its benefits are so numerous, one industry website said it had “as many suggested health benefits as a Bollywood hit has musical numbers.” Others in the industry have joined the discussion, and an upcoming digital summit among suppliers has even been called the “The Curcumin Battleground.”
Strong words and for good reason. Curcumin has shown great potential and studies over the years have demonstrated that it may help relieve the effects of radiation after cancer treatment, and also has strong anti-inflammatory qualities which can counter the effects of chronic degenerative diseases.
How to Leverage the Many Benefits of Curcumin for Marketing
So, while suppliers and researchers take it out on the ‘battleground’, private label supplement retailers should make sure to stock up on Curcumin supplements in order to be able to meet the rising demands of a variety of consumers and consumer groups. Naturally, the marketing approach to these groups must vary, as they come from different walks of life, have different demands and health needs.
- Curcumin Supplements for Disease Prevention and Relief
By 2030 as many as 1 in 5 Americans will be over the age of 65. Given the current numbers of people suffering from neurodegenerative diseases and the rate at which they are increasing, more than 12 million people are expected to be afflicted by such diseases then.
For this group, Curcumin’s promise lies in the fact that it may help counter these and other health-related issues they may be experiencing as they age. Additional complications for the aging and elderly include:
- Arthritis, Osteoarthritis, Osteoporosis
- Cognitive Impairment, Dementia, Alzheimer’s
- Diabetes
- Cancer
- Other Chronic Degenerative Diseases
Curcumin has been demonstrated to be relevant in addressing a number of the above ailments. Its anti-inflammatory effect is highly valued, making it ideal for musculoskeletal and joint pain, along with its cardiovascular benefits, and its positive impact on the pulmonary function and on digestion of the elderly.
To address these consumers and their needs, you should market Curcumin both as something that can bring relief to the pains they may be having, but also as something that can help them keep going. Additionally, cross-connections between many of these diseases are often found, making Curcumin even more relevant to this consumer group.
- Curcumin Supplements for an Active and Hip Lifestyle
But younger consumers are also attracted by the benefits Curcumin supplements have to offer. Take for example beverages that contain healthy ingredients, which have really been a hit for the last few years. The main benefits that consumers, young and old, seek to receive from such beverages and that are similar Curcumin supplements are:
- Immune System Support
- Maintaining Energy Levels
- Fighting Fatigue
The challenge for private label supplement retailers is to not only leverage that interest but to transfer it through marketing to other forms of supplementation. Of course, health food bars and supplemented beverages are attractive, but with the right approach you can convince consumers of the need for more serious and long-term supplementation.
Here it is more a matter of utilizing the right language, rather than convincing this group of consumers of a particular need. They are already convinced of the benefits and all that you need to do is expand their vision about possible ways to supplement and gain those benefits.
Curcumin Supplements’ Development
The pressure on suppliers currently consists of producing formulas with a greater bioavailability of curcuminoids, offering more benefits to consumers. And as suppliers improve their formulas, private label supplement retailers also need to adjust their language accordingly and educate their audience about such developments.
On the other hand, while suppliers are researching and developing, supplement retailers should focus on the buyer-specific advertising strategies listed above when marketing private label Turmeric Curcumin to their audiences.
It is important to note that modern consumers constantly look for up-to-date information on the products they buy. The modern consumer is a smart one, with a smartphone in hand, researching products and making decisions on the go. She or he is well aware of their needs and wants and you should be too!
Private Label Supplement will help you boost your private label Turmeric Curcumin supplements sales. We can provide you with our highly successful Curcumin stock formula and create a label that engages your clients. Call us today at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to receive a quote and get started!
All my best,
Stefani Thionnet
Stay focused and never give up!
