Assuming that you are serious about being successful as a private label supplement retailer, I will not even consider the possibility that you might not have a Facebook page. But building a Facebook page and running successful ads on it is not always as easy as it sounds.
A lot of people assume they just need to register a page and simply entertain followers or advertise their discounts and promo offers. While these are essential, they’re far from enough if you really want to succeed on Facebook. Check out the following 6 tips that can fine tune your page, drive more followers, and ultimately, win more sales.
#1 Build Your Fan Base with Ads
When you first start a page, you will experience a rapid growth of fans, because all of your friends and family will join and invite some of their friends, as well. After the initial excitement is over, however, you will find that it is really hard to grow your audience organically, i.e. without paying for Facebook ads. Yes, we come down to the old saying, “You have to spend money to make money.”
Facebook ads shouldn’t scare you – at first they may be a little intimidating, but once you get the hang of it, you will see the real value behind this tool. It is important to target your ads correctly. Only then can they get really close to your target audience. Make sure you include a variety of criteria – age, gender, interests, city of residence, etc — that reflects the demographics of your target audience.
Targeting people by city is just one of the ways you can make your ads more specific.
Often you will see pages with an enormous number of likes, but on closer inspection, you might find that many of these likes come from people who aren’t possible customers, e.g. they might live in a different country and simply be of no use to that business’s bottom line. Therefore, remember that it is not about the number of likes, but about the sales-quality of likes.
#2 Take Care of Your Page Description
The way you describe your business will largely determine whether people choose to like your page.
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When users get to your page, they will evaluate it based on the available information, and then decide whether they want to “like” it or not. Everything is important – the description, the about page, the cover photo and the profile one, as well.
Make sure your description is short yet informative, because that is the first thing users will look at to find out more about your business. Include a URL to your website, because people can get frustrated and never make it to the About page to look it up. Then, in the About section, you should provide more details, such as your address and contact information, and also your mission statement, for example. Make sure the text contains industry-related keywords such as “healthy living,” and “nutritional supplements.” Your profile and cover photos need to be optimized to fit the dimensions of a Facebook page. A photo that is stretched out or too small will make a bad impression.
#3 Find the Right Balance for Your Posts
A very common mistake a lot of businesses make on their Facebook pages is to shower their followers with branded content, i.e. posts directly related to a product or service they offer. This is a big mistake, however, as users typically don’t engage with these kinds of posts.
Instead, you need to alternate your branded posts with posts that are industry-related and give fans valuable information on topics in which they’re naturally interested. Think healthy living, exercising, medical research, etc. In fact, these kinds of posts should be prevalent. A good rule of thumb is that a little more than half of all your Facebook posts should be non-product-related. You should even make room for posts, which are purely entertaining and only marginally (if at all) related to the industry posts, such as jokes, memes, cartoons, etc. The reason for that is that people engage and share these kinds posts most often. The more shareable your posts, the more you’ll boost your brand awareness.
#4 Find the Best Time to Post Your Content
No matter how engaging your posts are, they will be ineffective if you post them at odd times when your target audience is not on Facebook. Surely, you wouldn’t think of posting at 3 a.m., but did you know that it can also make a significant difference whether you post at 10.30 a.m. or 11.30 a.m.?
Using Facebook’s Page Insights you can gather really valuable information about your page fans, including which times of day they are the most active. That way, you can post at times when your content will have biggest reach. Luckily, Facebook also allows you to schedule posts in advance, so you don’t have to sit around and wait by the computer for the right time. Keep in mind that posting more than 2 posts a day on Facebook can be considered spammy, so don’t rely on the number of posts to get noticed. Instead…
#5 Pin and Boost Posts
Pinning a post to your wall will make it visible to your fans for as long as you want.
If you put a lot of effort into a particular piece of content, you don’t want it to go by unnoticed. Fortunately, there are ways to ensure greater visibility for these posts.
The simplest one is to pin the post. Pinning a post means that it will stay at the top of your Facebook page, instead of being replaced by subsequent content on your timeline. Another way to boost your posts is by promoting them through Facebook ads. This will not only increase engagement with your current fans, but will make the post available to a wider audience, so it can actually bring you more likes, too. Sometimes, when a particular post of yours is enjoying greater popularity than the rest, you will see a Facebook notification urging you to boost it even further.
#6 Offer Contests and Rewards
Come up with a creative game or contest on your Facebook page, and you will quickly see engagement go up. Stuart Miles/FreeDigitalPhotos.net
Posting the occasional cat photo will produce a few laughs, but if you want your fans to remain engaged with your page, you have to come up with other ways to keep their attention.
Coming up with creative contests and intriguing rewards is a tried-and-true method to do that. Whatever you come up with, make it exclusive to your Facebook fan base, instead of the whole internet for example. To make your life easier, you can create a Facebook Offer, which basically allows you to create a discount that is only valid for people on your Facebook page. You can also limit the number of people who see the offer, by making it visible to a smaller subgroup of the page’s fans, targeted based on certain of your choice. Whoever likes the offer can claim it, after which they will receive instructions on how to redeem it.
Conclusion
Facebook can be a powerful tool, as long as your time and efforts are headed in the right direction. Once you build your page and start running campaigns, make sure you have stocked enough of your private label supplements to fill the demand. Just call us at at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com. We are looking forward to doing business together!
All my best,
Stefani Thionnet
Stay focused and never give up!
