In the competitive spirit of the athletes, promote your products to win the gold medal of the supplements market.
With this year’s Winter Olympic Games in Sochi currently taking place (Feb. 7-23), new opportunities are emerging for online supplement stores to increase their Internet visibility and their sales.
All over the globe, the games create an emotionally charged atmosphere that excites sports fans who are cheering for their favorite athletes or national teams.
Exemplars of incredible physical stamina and determination, these athletes inspire millions of people to take up a new sport or just devote more time to go skiing or snowboarding. The Olympic stars are role models for other athletes too, motivating them to work harder and strive for better results. It doesn’t matter whether they win a medal or not.
In sports and in marketing everyone dreams about first place.
To help professional and recreational athletes alike, supply them with the supplements they need to keep their bodies strong and healthy. Winter sports are tough and energy consuming. Sports supplements can be a great addition to a professional sports career, and they can also enhance the efforts of all winter sports enthusiasts out there.
The Olympics are the perfect time to appeal to an incredibly wide range of potential clients. Your message, however, has to be specific, clear and engaging. Use the hype surrounding this much anticipated event to attract more customers and expand your business.
Here are some tips on how this can best be achieved.
Sloganland
To start, come up with a unique slogan for this particular occasion – a strong punch line (or two) that hit the nail right on the head. Be clear about what it is exactly that you want to deliver to your existing and potential clients. Appeal to their emotions, which will be all the more accessible because of the games. Hint at how the dietary supplements you sell will change their sports experience and help them be the winners they want to become.
For an even stronger effect, use key words such as medalists, sportsmen and sportswomen, and champions. Check if any currently competing athletes have endorsed a specific supplement in the past, and use his or her name for promotional purposes.
The message has to be positive and, as everything else in marketing, simple.
Newsjacking
In a world that’s incredibly interconnected via social media and technology, the old “outbound” strategy of sending out press releases to hundreds of journalists just doesn’t cut it anymore.
Expand your online presence by using Newsjacking, an innovative “inbound” marketing-friendly method. With this tactic, you create interesting content in the form of a blog post or video and “inject” your original idea into breaking news. Newsjacking is time sensitive and has to be done at the precise moment when reporters are looking for more information while covering breaking news. If your idea is relevant and strong, it could generate thousands of new visitors to your website.
If national breaking news seems too challenging for a novice, follow local media outlets and wait for the right circumstances to promote your products or services there.
Hashtags
Nowadays, the average Twitter user’s attention span is unbelievably short. Partly due to the overwhelming amount of information that passes before their eyes on a daily basis. Given this reality, how can you stand out? Let’s recall some of the basics when it comes to using hashtags.
For good online marketers newsjacking means using a popular hashtag to promote their brand and products.
- Launch a hashtag campaign if you want to promote a specific product. With the Olympics in mind, that product can be an Еndurance + Strength sports supplement. Engage users in a conversation with a clever, short and snappy hashtag. Ask them a question and try to generate a debate by giving them something to talk about.
- Make it relevant. The Olympics will be watched by millions of people and that doesn’t mean only hardcore sports fans. Tap into the potential held by this wide-ranging market by appealing to the most number of people. Select the best items in your inventory that can confidently bring in new customers.
- Take charge, get involved. Creating a conversation through a hashtag campaign doesn’t necessarily spell out success sales-wise. Respond to tweets, answer additional questions and give more information on the benefits of your products. Remember that whatever you do, you should always link to your website.
- Monitor trending topics. In other words, search the Twitter hashtags of other industry leaders, even competitors, to see what topics they are discussing and what people are saying about them. Some of those trending topics may prove to be perfect for your brand. You can join the conversation and attract new followers. Be careful, however, not to use a trending topic that has nothing to do with your brand, because the effect may be negative.
You can tap into social media in a variety of inventive ways to help market your product during the Winter Olympics. The Games last only for 2 weeks, so act now! By creating a positive vibe on the Internet, you can increase your online presence and generate a sales wave that might outlast the competition.
Check our Sports Nutrition and Sports Nutrition PRO product categories.
Browse around our Sports Nutrition and Sports Nutrition PRO product categories, where you’ll find the right supplements for anyone involved in winter sports. The rich scope of our selection guarantees that you’ll find the perfect product to get you the gold medal in the supplement market race.
Private Label Supplement can be a vital part of your success. Check your inventory and let us know how we can make it richer so you keep your customers happy. Call our Sales Manager Danny at 855-209-0225 ext. 1010 or email him at danny@privatelabelsupplement.com for further assistance.
Be the champion of your industry!
All my best,
Stefani Thionnet
Stay focused and never give up!
