Pet health supplements are booming right now. Our Clients who have debuted pet supplement product lines and even those Clients who just added one or two pet health products to their existing lines all rave about the profits they earn from these products. How can you cash in, you might wonder? Simple: add pet health supplements to your line as soon as possible.
However, it is natural to feel a little intimidated about marketing these items. After all, marketing to human Consumers is pretty direct. The person who needs the supplement will actively seek out the supplement. Pets, though, are not able to surf the web in hopes of finding the right Soft Chew–they can’t even communicate to their humans that they might need dietary supplements. How do you market your pet health supplements, then? We offer seven tips below.
1. Emphasize the Value (and the Savings)
Times are tough all over these days. Even the most indulgent pet parent will shop for a bargain. When you promote your products, frame your marketing around the benefits your Consumers’ pets will receive. Show your Consumers that they are getting a great deal, given how beneficial your product will be.
2. Cash-In on the Natural and Organic Pet Product Trend
If natural is better for humans, it should be better for their pets too, right? That is the logic followed by many pet owners. As natural and organic products for humans rise in popularity, so too do natural and organic products for pets. And, just as Consumers will pay higher prices for organic or natural items, they will gladly pay a similar upcharge for their pets.
3. Premium Ingredients Command Premium Profits
Even though a lot of owners are watching their wallets, some are less thrifty. As with the second point, Consumers who want the best for their pets will spend money accordingly. Even if your product itself is not organic, you can list any organic ingredients as such. Play up the exclusivity of your products to appeal to discerning Consumers.
4. Baby Boomers Love Their Pets, Too
A lot of buzz regarding the pet boom has revolved around the younger generations, Millennials and Generation Z. However, more and more Baby Boomers are pampering their pets these days. Consider adding this demographic to your current marketing strategy.
5. Preventatives are Perennially Popular
As Benjamin Franklin said, “An ounce of prevention is worth a pound of cure.” Pet owners want to keep their pets healthy. This suggestion is perhaps easiest of all, however. You cannot claim that a supplement is an effective treatment a disease or condition on its label, but you can explain how the supplement helps alleviate certain symptoms of a disease or condition (just follow all FDA guidelines to the letter, and you should be fine). Dog-moms and Cat-dads will eagerly pay for preventative supplements.
6. Specialize and Thrive
Obesity is a growing concern for American pet owners. Pets are also living longer, and thus showing the signs of age. The more targeted your market, the better. Owners of senior animals are especially open to marketing focused on their niche. These people have been with their animal companions for years, often over a decade: they want to keep their pets as healthy and happy as possible.
7. Content Marketing is Always a Safe Bet
Content marketing is a great tactic for any digital marketing campaign, but purveyors of pet health supplements can take advantage of it in new ways. You could profile a different pet every week on Facebook. Write blog posts that give tips for pet parents: how to deal with finicky eaters, questions your vet wishes you’d ask, tips on finding the right groomer, etc. You could engage your audience by encouraging them to tag your products in their social media posts. The possibilities are endless.
Whatever you decide to add to your product line, we want to help you get the most out of your business. From marketing strategy to website design, our solutions give our Clients an advantage over their competitors. Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information and pricing on our services. While you’re on the line, ask our representative how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
