Here is a fundamental truth that all successful marketers understand: marketing is about connecting a brand with its customers. Content marketing is an excellent way to connect with your existing Consumers and to reach new audiences. Content marketing rewards honesty and authenticity: your Consumers want to see the people behind the brands they love. You can share insights and wisdom about healthy living that you have gained since founding your supplement company. You can expand your brand’s reach beyond your original target market.
Content marketing is also excellent for driving Consumer engagement. As we will discuss below, you can solicit stories and testimonials from your Consumers for blog posts and other material. Are you considering changing an existing product or deciding on which new product line to offer? You can directly appeal for your Consumers’ opinions on your social media profile.
Content marketing is not wall-to-wall product promotion, far from it. Good content is relevant and valuable to your Consumers. Your brand’s content marketing materials should be seen by your Consumers as a resource. It should add value to their lives and thus also to your brand. Content marketing will attract more than just current Consumers. You can utilize search engine optimization (SEO) in your content marketing the same as you do the rest of your web page and online presence. People who are interested in your industry (either health and wellness in general or in a niche market like skin care or weight management) will find your content. They will see your brand as a resource, even though they do not currently need or want your products. Eventually, however, their circumstances will change and they will need a solution that you offer. They will remember you as a trusted resource, and believe in your product’s quality. You will have gained a loyal Consumer without using a sales pitch.
Here are two examples of content marketing:
Blogs
You can easily add a blog to your company’s webpage. Quality and consistency are of the utmost importance. Posting one blog that is well-written every week is better than posting four blogs that are poorly written each week. On a related note, keep your blog updated. You do not need to post daily, but do stick to a regular schedule (e.g., twice a week, once a week, every other week, etc). Here are a few ideas for your supplement company blog:
• Profiles of Consumers
• Profiles of Employees/Founders
• Health and Wellness News
Whatever subject matter you choose, do not limit your posts to product promotion. Consumers of today are turned off by sales pitches disguised as content.
Social Media
It’s true: social media marketing is closely related to content marketing. Even if the longest entry you make is a tweet, that update still counts as content. Social media is crucial to success in today’s economy. Today’s Consumers want to be able to connect with the brands they love. They want to learn more about the companies themselves or simply be able to contact someone if they have questions or concerns. Social media platforms are excellent to use as gateways to your main site, as well.
Remember these important points regarding content marketing:
• The goal is to become a resource to your Consumers.
• Good content adds value to Consumers’ lives.
• Focus on quality, not quantity.
• Avoid the sales pitch.
We want to help you get the most out of your new product line. From marketing strategy to website design, our solutions give our Clients an advantage over their competitors. Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information and pricing on our services. While you’re on the line, ask our representative how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
