For years, herbal supplements have been enjoying solid sales and stable annual growth, but they’ve never really been a hot category. But this is changing fast. Driven by widely popular supplements such as curcumin, a compound derived from turmeric, herbal supplements are poised to become one of the most exciting and profitable market categories. Here’s an overview of the herbal market, as well as some tips on how to get your own share by offering private label herbal supplements.
2013: A Boom Year for Herbal Supplements
According to a report recently published in HerbalGram, sales of herbal dietary supplements grew by 7.9 percent in 2013, a growth unmatched by most other supplement categories. This increase follows ten years of rising sales, but 2013’s numbers were a new record high. The total value of the U.S. herbal supplements market currently exceeds $6 billion. With this in mind, here are some of the most popular supplements.
Curcumin: The New Heavy Weight Champion of Herbals
If you are serious about selling supplements, you can’t afford not to offer private label Turmeric Curcumin Complex. This herbal ingredient has been gathering momentum for years, but industry experts agree that it’s only now entering its golden age. After taking third place in 2011 and 2012, curcumin rose to become the best selling herbal ingredient of 2013, with a sales increase of 26.2 percent.
Perhaps what stands behind this ingredient’s success is the fact that it is one of the most studied and scientifically-backed ingredients out there. Add to that its many health benefits – it’s a strong antioxidant, has anti-inflammatory properties, and boosts the immune system to help treat infections. Curcumin can also be taken as a pain reliever, in particular to help ease stomach pain. Ongoing research is discovering more and more amazing properties of this ingredient, so be sure to include it in your product line-ups.
Finally, another interesting takeaway from the report: even though formulas containing curcumin as the sole active ingredient continue to enjoy rising sales, formulas including curcumin in a combination of herbal ingredients saw an even greater increase last year.
Other Herbal Ingredients with Great Potential
Focusing sales on best-sellers is not the only way to boost your profits. It’s also important to identify lesser known ingredients which show future potential, and get them in stock before your competitors. Check out these promising examples:
Chia saw its sales increase by 35.2 percent last year.
- Maca Root Extract: Currently the 9th best selling herbal ingredient, it saw the highest increase in sales in 2013 – a stunning 36.1 percent. People appreciate this extract for its ability to boost energy and enhance sexual health.
- Chia Seed Oil: This supplement saw its sales rise by 35.2 percent last year. Rich in minerals, it promotes better cardiovascular function and can manage blood sugar by slowing down the breakdown of carbohydrates in the body, which boosts overall health.
- Although many herbal ingredient saw a rise in sales last year, here are some other outliers in the category: Echinacea (18.9 percent increase), Spirulina (15.1 increase), and Wheat/Barley Grass, which not only saw an increase of 17.3 percent, but is also currently the second best selling herbal ingredient.
Conclusion
As you can see, the market for private label herbal supplements holds great potential, and there is perhaps no better time to take advantage. We can supply all of the best selling herbal ingredients you may need, and help your sales and your brand grow. All of our supplements are manufactured in the USA under the strictest cGMP regulations.
Don’t postpone stocking up on a wide rage of private label herbal supplements. Call our Sales Managers at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to get your free quote today!
All my best,
Stefani Thionnet
Stay focused and never give up!
