How to Spot Premium Private Label Soft Chews for Dogs


Did you know Private Label Soft Chews for Dogs are the #1 category in the dog supplement market and the category is experiencing a huge growth spurt?  We hear from people every day asking where they can make money, and I have to say, there is a lot of room for growth in Pet Supplements as a whole, but in this particular category, odds are heavily on your side.  Our newly reformulated products are very nutrient rich and effective.

Private Label Supplement’s Soft Chews are formulated without soy, wheat, corn, dairy, gluten, sugar, salt or gumming agents.  We private label and manufacture all of our pet supplement’s for our Clients in the USA. Private Label Supplement’s category of private label Soft Chews are all natural with anything artificial added to our formulas. We use as many nutritionally valuable ingredients possible in all of our private label pet formulas to prolong the years we have with our pets; and pass that gift onto you and your consumers.

What makes our private label Soft Chew Category production process unique and beneficial to our beloved end user is the no-heat process we use to create our Soft Chews. This process maintains the ingredient integrity and quality; therefore, the dog fully benefits from the initial nutritional value of the raw materials used in manufacturing the products. This is not the norm in most manufacturing techniques. The end result is a delicious heart-shaped Soft Chew to share with your dog as a treat, in training, during their meal, or just as a bonding experience. We love the multi-functional benefits of the product and so will your dogs.

Private Label Supplement’s Soft Chews are currently available in 8 different naturally flavored Soft Chews and 10 different formulas.  Essentially, we have 80 different types of Soft Chew formulas and we are still in development.  Imagine having 80 products this healthy for your end user and not having to focus on any other type of marketing.  Here are five of our formulas to get a feel for our Healthy Rewards Soft Chew line.



  • Nutritionist formulated for the right balance of joint ingredients
  • Provides support for cartilage development & connective tissue for your dog
  • None of the ingredients in this product are sourced from China
  • Contains USDA Certified Organic soothing, comforting and relaxing herbs
  • Temporarily helps calm a dogs demeanor
  • Can help dogs with anxiety; thunder, fireworks, separation anxiety, leash pulling, car and air travel and even excessive licking
  • Contains a proprietary blend of 11 different berries providing a powerful source of antioxidants to protect pets from environmental aggressors
  • Antioxidants play a vital role in removing free radicals in the body; free radicals cause destruction to cells making them unstable leading to unwanted cells such as cancerous cells
  • Antioxidants help decrease inflammation in the body and create overall wellness and longevity of life in your dogs

Healthy Reward Omega, Skin & Coat Soft Chew

  • Dogs will achieve optimal, silky, glossy, and shiny coat when taken on a regular basis
  • Decreased amount of dandruff and dry skin will appear more moisturized
  • Formulated to help decrease the amount of normal shedding

Healthy Reward Pre & Probiotic + Enzyme Digestive Soft Chew 

  • Daily soft chews will provide extra aid to help your dogs have a healthy GI tract
  • Each serving contains no less than 4 billion CFU’s at time of manufacturing
  • Due to our no-heat process we maintain the viability of the probiotics. Probiotics cannot survive the heat process used in pet food and other treats

Private Label Pet Supplements can be found Here.

All my best,
Stefani Thionnet
Stay focused and never give up!

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Stefani Thionnet

Owner & CEO, Private Label Supplement. A cowboy entrepreneur and 26+ year veteran in the health & wellness industry, Stefani thrives on Clients’ success and is relentlessly seeking new ways to deliver quality GMP product that furthers a company’s marketing and drives volume with the confidence that comes from successful strategic partnerships. With an inventive, innovative approach to product development, and a commitment to Client relations, her professional motto is, “If we are lucky enough to fill one order but haven’t earned your repeat business, we haven’t done our job.”

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