private label supplements

Top 10 Benefits of Starting Your Own Private Label Supplement Line

Usually towards the end of the year at Private Label Supplement we see a surge in new inquiries from individuals that are ready to begin the process of developing their own private label supplement line. Whether the product is related to weight management, skin care, sports nutrition, or pets – they are raring to go.

Do these eager entrepreneurs know something that you don’t? Read on.

It is no secret that the wide world of private label supplements can be a home run when it comes to creating a windfall of sales. Ever think about being able to claim your piece of the pie? Having a private label supplement line gets you closer to making this dream come true. But I am getting ahead of myself. In a bit I will share the 10 key benefits to starting your own private label supplement line.

But first…what is a Private Label?

Private Label Products are manufactured by one company, but marketed under another company’s brand. Honestly – it is as simple as that. Most common private label supplement brands are “store brands” in vitamin stores, food retailers and even department stores. They are designed to compete against branded products, offering customers a more affordable alternative to national brands. Makes sense, right?

Even better, the public perception of private label product lines has evolved over recent years. Customers are now more open to purchasing new brands than ever before – which can be experienced through a simple search on for the top-selling products in the category that you are thinking of entering into. How many of these do you instantly recognize, how many do you not?

This is especially true in the Nutraceutical private label manufacturing segment including vitamins, nutritional supplements, sports nutrition, skincare, Vitamin C Serums, Hyaluronic Acid Product Lines, pet supplements, antioxidants, herbs, amino acids, probiotics, cleanses, multivitamins, fish oils, softgels, liquids among others.

By purchasing a private label solution, you have a custom product to offer to your Clients. You preserve the flexibility to set your own prices, you are able to offer quality products at lower prices to compete against major brands. This protects your margins while increasing your sales and profits.

Now onto the list. Here are the 10 key benefits for developing your own private label supplement line that I have not only seen in my professional experience, but also from the thousands of Clients that I have helped over the years:

  1. Ability to market other’s advanced stock formula supplements as your own.
  2. Opportunity to easily enhance your company’s image and expand your product range.
  3. Saves you time, money and energy compared to starting product development from scratch.
  4. Gain consumer credibility and loyalty as the product has your name on it.
  5. Flexibility in setting your own prices.
  6. Lower product costs and higher margins for private label brand owners.
  7. Final product can be sold at significantly lower prices than national brands.
  8. Customize your entire production from conception, formulation, packaging, label design, to delivery.
  9. Packaging and labels are tailored to meet the private label owner’s specifications, including product name, description, company’s logo and contact information.
  10. Allows you to get a jump start on Amazon with a range of products in a short amount of time.

Making the right decision about starting your own product line is one that you need to take a close look at. Based on the information above you can see the private label process removes a lot of the cost, time commitment, and stress that creating everything from scratch can create. By partnering with a company like Private Label Supplement, you are able to reap all of the benefits of having your own completed and ready-for-market product line without all of the headaches of making potential mistakes when faced with making many quick decisions about your brand without a professional by your side.

Sitting on your dream of claiming your slice of the pie is not an option. With new product lines being launched each day, today is the day for you to take the first step.

Get in touch today, now is the time to get started. Call 855-209-0225 (US Press 2 for Sales). My team is standing by to help you get jump started on the road to profitability with your own private label supplement line today. We look forward to hearing from you! Also, ask about how we can save you $7-$10K on your private label supplement line.

All my best,
Stefani Thionnet
Stay focused and never give up!

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Stefani Thionnet

Owner & CEO, Private Label Supplement. A cowboy entrepreneur and 26+ year veteran in the health & wellness industry, Stefani thrives on Clients’ success and is relentlessly seeking new ways to deliver quality GMP product that furthers a company’s marketing and drives volume with the confidence that comes from successful strategic partnerships. With an inventive, innovative approach to product development, and a commitment to Client relations, her professional motto is, “If we are lucky enough to fill one order but haven’t earned your repeat business, we haven’t done our job.”

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