What’s making Vitamin C Serum with Hyaluronic Acid so big with consumers right now? As of late, this supplement has been in huge demand in the Skincare market and it is expected to pick up even more within the next few months.
But what is the difference between a Hyaluronic Acid Serum with Vitamin C and this new product? Is it just a matter of words? Far from it. But how will consumers know they’re different, and how should private label supplement retailers market this supplement so they can tell the difference? Here is what this supplement is all about and what you need to tell your customers.
What’s Special About Vitamin C Serum with Hyaluronic Acid?
Vitamin C’s role in our body is an essential one, especially when it comes to hair, skin and nails. It is vital for the production of collagen in the body, it protects the skin from sun damage, and so it works against aging, wrinkles and age spots. Back in 2012, Dr. Oz already stressed the importance of adequate intake of and supplementation with Vitamin C in order to drop a decade from one’s face.
While Hyaluronic Acid serums often have a certain amount of Vitamin C in them, this amount is usually not enough to have a significant positive effect on the skin but mainly serves to support Hyaluronic Acid. In order for Vitamin C to also benefit the skin, a serum needs to contain more concentrated amounts of it, from 10% and up.
Furthermore, unlike regular moisturizers, a serum with more Vitamin C has been shown to enter deeper into skin cells where it can work its wonders, along with the Hyaluronic Acid and the essential oils included in the formula.
So far, so good. You know how it works, but do your customers know? And how can you get your point across in a convincing manner?
The Right Way to Market Vitamin C Serum with Hyaluronic Acid
When marketing this serum, you should be wary of marketing it as yet another new and miraculous serum. Though supplement formulas are constantly being improved, consumers are not interested in simply hearing that something is new.
Especially when it comes to Skincare, it is not the ingredients consumers are drawn to, but the effect these ingredients will have on their appearance. Emphasizing the greater effect that a higher amount of Vitamin C has is what you should focus on doing in the first place. Explain that it penetrates deeper into the skin’s layers to achieve a brighter and smoother complexion.
In other words, don’t offer serums, offer youth. Achieving such a complexion is the emotional benefit consumers are seeking in a serum, and that is what you should market in order to appeal to them. The further benefit of appealing to clients emotionally is that such appeal in turn helps build an emotional bond to your brand and your products, because they are being associated with the desired result.
Customers who have an emotional response to brands are much more likely to stick around, to engage, make purchases and even become brand advocates, as this highly informative and valuable report by Gensler shows. This is what successful Skincare brands have been doing over decades of marketing, and it is the winning formula for attracting and retaining customers.
Be the First in Line
Since Vitamin C Serum with Hyaluronic Acid is expected to gain speed within the coming weeks and months, you should use this opportunity to offer it to your customers first.
Apart from supplying you with the serum, Private Label Supplement can help you create your own private label that matches your brand and will appeal to your customers. We can further advise you on how, when and where to market this supplement for best exposure and maximum results. Call us at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to get started.
All my best,
Stefani Thionnet
Stay focused and never give up!
