According to the 2013 Market Research Report, the US skincare market will reach $12.2 billion by 2018, making the category especially attractive to private label supplement retailers. If you’re looking to expand your product line, now’s clearly the perfect time to focus on skincare products.
But how should you navigate your burst into the skincare market? My personal recommendation is to begin with new moisturizing products, since they’re the basis of any great skincare routine. Not only will you find ample demand for moisturizers, but they’re a great way to build a loyal customer base that will come back time and again to restock on this necessary personal care item. After they gain confidence in your moisturizer, they will supplement it with more of your skincare products.
The Power of Moisturizers
Skin is not only our biggest organ, but also one we must take care of very well. As the main barrier between us and the world, our skin plays an active role in protecting us from harmful chemicals, infections, and stress. When our skin’s not doing well, we’re probably not doing well, either.
When the skin’s function is disrupted, what usually results is irregular skin water loss, which may lead to chronic skin diseases, like eczema. The most important thing in battling and preventing such diseases is keeping skin aptly moisturized. As a study by Nolan and Marmur claims, “While many products make extensive claims of skin rejuvenation, many of the beneficial effects of these products are actually due to the moisturizers they contain.” Moisturizing is the key to healthy skin.
However, many customers today have sensitive skin and are wary of moisturizers, for fear of breakouts or inflammatory reactions. Indeed, adult acne is a tremendous problem today—the New York Times reported that 45% of women between the ages of 21 and 30 suffer from adult acne–and customers will be looking for solutions that will help, not add to the problem. But despite common belief, there are solutions available. Select moisturizers offer all the benefits of skin rejuvenation without bothering the skin or aggravating acne further. Some even offer acne relief.
Our Retinol Refining Moisturizer
Private Label Supplement’s Retinol Refining Moisturizer is a powerful non-comedogenic formula, which moisturizes, soothes and improves the overall appearance of acne prone skin. It has powerful healing ingredients, such as Retinol and Aloe, which work together to add moisture to acne prone skin and soothe redness instantly, without danger of causing further breakouts. Here are its top two benefits and how they work:
Key Benefit #1: Calms and Moisturizes
One of the key active ingredients in this select moisturizer is Aloe Barbadensis leaf juice, commonly known as Aloe Vera. The use of this well-known and trusted juice goes back at least 6,000 years, when it was venerated by the ancient Egyptians as “the plant of immortality.”
Among Aloe Vera’s many benefits for skin is its ability to moisten the skin and prevent it from dying out. In our Moisturizer, this function is supported by the presence of Hyaluronic Acid, which further helps the skin retain moisture. Aloe Vera additionally has anti-bacterial and anti-inflammatory action and feels non-greasy, which makes it the perfect ingredient for problematic or oily skin.
Key Benefit #2: Scar Reducing and Skin Healing Properties
Retinol, another carefully chosen active ingredient for our formula, is a very beneficial form of Vitamin A. Retinol works to exfoliate skin and unplug pores, which, when combined with its anti-bacterial properties is a double-whammy that effectively heals problematic skin. The ingredient’s antioxidant properties further helps to heal damaged skin and reduce scars. In combination with our other key ingredients, Retinol is crucial to helping bring calming moisture to sensitive and problematic skin.
For Your Customers
These are just some of the benefits of Private Label Supplement Retinol Refining Moisturizer and it comes in a 50ml airless pump, which makes it easy for your customers to use and keeps the active ingredients stable. All they have to do is apply the moisturizer liberally and they’ll be one step closer to having acne-free, calm and rejuvenated skin. It’s very important to always instruct them to apply a SPF30 sunscreen prior to using the product.
And if you want your products to appeal to an even wider audience, you can try two of our partnering products: the Sensitive + Oily Skin Cleanser and the Acne Control. Both of them are popular with people whose skin is sensitive and/or prone to acne.
Just call us at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to order your supplies. We are looking forward to doing business together!
All my best,
Stefani Thionnet
Stay focused and never give up!
