Probiotics have received a lot of attention in recent years — with the market expected to be worth over $65 billion by 2024.
This makes the Probiotic Category a great line extension for your private label supplement line — but what exactly are they and why should your customers be taking them?
Keep reading to find out:
What Is the Gut Microbiome?
The gut microbiome is central to our health and well-being. Put simply, it is a collection of bacteria that lives in our digestive tract.
We all have so many of these microbes — which also exist on the skin — they actually outnumber the number of human cells we have in our bodies.
How Does the Microbiome Impact Our Health?
Research suggests the microbiome contributes to many functions within the human body. These include:
1. Weight
Several studies have now linked poor gut health — in particular relating to the microbiome — to weight gain.
Some of these studies focused on identical twins, finding the microbiome was completely different when one twin was obese and the other was not.
2. Digestive Health
This one makes total sense, considering most of our ‘friendly bacteria’ are found within our digestive tract. It is thought people with conditions like IBS could have an imbalance of gut bacteria.
3. Brain Health
Our gut and brain are more connected than you think. These important body parts communicate using the gut-brain axis — which may be implicated in the treatment of some mental health diseases.
4. Heart Health
There’s also a growing body of research that links poor gut health with heart disease. It appears our chances of developing the risk factors for the disease increase when our gut health is imbalanced. This list is not exhaustive but it hopefully illustrates the important role our microbiome plays when it comes to keeping us healthy.
How Can Probiotics Promote Positive GI Tract?
So what happens if your gut bacteria is imbalanced?
Probiotics are an ideal solution.
They contain different strains of bacteria — depending upon the formula— helping to restore balance in the microbiome.
They have become increasingly popular in recent years, with more Customer demand. That’s why we think they’d make a great addition to your private label product line.
If you’re ready to choose a Private Label Probiotic for your brand, you’re in the right place. Here are our top recommendations:
This contains a blend of 2 billion strains of active cultures at the time of manufacture bacteria, including some of the most important in the human body (e.g. L-acidophilus). For the highest quality, the key buzzword to look for is – BioTract® Technology.
This supplement uses controlled-release technology to ensure the probiotics make it where they are required, which is in your intestines.
Family Probiotic Chewable 2 Billion CFU
This one is the ideal probiotic for the elderly children as it chewable. It also contains 2 billion strains of active cultures at the time of manufacture. This formula also has been developed with BioTract® Technology.
Super ThinBiotic
The Super ThinBiotic is a probiotic supplement that also includes Green Tea Extract, Pomegranate Extract, and Mangosteen Extract as it doubles it benefit as a Weight Management product.
It has been formulated to support your health with proper food digestion and healthy weight loss. Each ingredient has been carefully selected to help customers get maximum results. For example, Green Tea Extract has been added to suppress appetite through the use of the naturally occurring Catechins.
Bacillus coagulans help digest food, produce vitamins, regulate the metabolism, and control a healthy immune response. They also fight off stomach acids so they are able to survive and release once arriving in the GI Tract. Much like the technology of the BioTract® solution I have spoken of previously.
The key to any effective Probiotic is making sure the bacteria strains (CFU’s) stay in tact until they reach your customers GI Tract. The most effective way is the use of the patented BioTract® Technology which we are huge fans of at Private Label Supplement.
The only other strain we are aware of that can withstand the stomach acids is mentioned above – Bacillus coagulans. Using high counts of bacterial strains in the upwards of 30-50 Million or even Billion is not the answer if they don’t make their way to the GI Tract and dissolve in the stomach acids. 2-5 Million is all that is necessary for a very effective product. Couple this with a Prebiotic like Inulin to help the Probiotic work synergistically and the product becomes even more effective.
We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2, Int’l Press 3 for Sales) to find out more information about our products and services. While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
