One of the best things you can do for your pet product line is to diversify it. Customers are always on the lookout for different products. They will keep buying if you can deliver them, so you’ll want to spice things up every so often. The Private Label Pet Supplement industry has a lucrative market in pet products, and I’m here to tell you how you can make yours stand out above your competitor.
Adapt to Market Trends
A trend is like an excellent but temporary wave, perfect for surfing. You’ve got to adapt to market trends as they come up, but to do that you have first to understand them. Read up on the news about the Private Label Pet Supplement industry. For example, find out about which markets major retailers have not targeted, or put a new spin on an existing product that is high in demand.
This does not mean copying what products are already out there. Become a trendsetter yourself. We can help you.
Segment Your Target Audience
You can give Customers exactly what they are looking for by focusing on similar wants and needs. Once you have a general target market, you’ll want to hone in and segment your audience. It’s especially important if you’re in an area where there’s no shortage of pet products. You’ll be able to better address your audience’s wants and needs and offer more consistency in your branding and messaging.
Expand Your Product Line
It’s a fact that when Customers enjoy one product, they will likely purchase other products from the same brand name. This creates a perfect opportunity for you as long as you are prepared with a variety of products for them to choose from. Include different forms of products, like functional soft chews (try multiple flavors and bottle counts of the same formula), liquid oils, powders and one of my personal favorite – hot hits. These will satisfy greater demands for products to suit their pet’s particular needs. For example, you can capitalize on our hot hits with their significant volume and use them for any type of point of sale.
Not sure how to expand your product line? I’m going to help you out with a few suggestions:
Dogs who are outside a lot or who love going on long walks will appreciate you, even more, when you use Doggy SOS – Skin, Nose & Paw Hydration. During the summer, it acts as a soothing balm after your dog comes in. Remember to apply in the evenings because right before going out, the oil on their paws would act similarly to baby oil on human skin so be careful. But during winter, it can prevent cracking from dryness due to the cold air. Save both of yourselves a trip to the vet and give your dog immediate relief from dry, fragile skin on their paws, noses and other spots that are prone to irritation. It’s so good; I consider this to be a “doggy hot-hit.”
Another “doggy hot-hit” is our Doggy SOS – Manuka Honey Skin Relief formulated to contain the most skin-soothing benefits of Manuka Honey possible. While most Manuka Honey products have a Unique Manuka Factor (UMF) of 10, ours is over 15+. You can’t get that type of quality anywhere else because it’s unheard of in the industry. What this means for your dog is a superior treatment for skin infections and irritations, thanks to Manuka Honey’s anti-bacterial and anti-inflammatory qualities.
Consider also our Healthy Reward Hip and Joint Care Soft Chew. It’s a nutritious and tasty treat that has been shown to support mobility and manage pain for dogs with bone issues, but it’s also a great bone support supplement to ensure a balanced diet.
Plus this formula comes in 9 different flavors and along with 4 different bottle counts. So, this product alone can create a full line all by itself. And that’s a win-win when Functional Soft Chews and the Joint Category are both respectively rated #1 Categories in Dog Supplements.
We’re Here to Support You
Now that you are more familiar with how to diversify your private label pet product line, you can go ahead and do so with confidence. If you need to change your marketing message, that’s okay, too. Just stay true to your core brand story as that is how your current customers identify with you. And you can’t afford to lose even one customer in the competitive market in which you are competing.
We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information about our products and services. While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
