In North America alone, the size of the dietary supplement market continues to swell, with a recent count in 2016 being $37 billion. This amount does not take into account the pet supplement market which continues to move from strength to strength to the tune of $1.6 billion and growing year to year. So it is no surprise that creating your own line of private label supplements is the first step on your journey to claim your piece of this profitable pie.
But what creates your top sales channel or an Amazon best-selling product? What makes a pet supplement fly off the shelves at Pet Smart and Chewy? How do high sales of your Top Weight Management supplement crash your website?
The answer is simple: branding and marketing.
It should be no surprise to you that great products require great branding and marketing solutions to achieve success and stand out amongst the competition. Having a well-thought out and fully integrated strategy for your product line’s branding and marketing is all but required for success. Not every product goes from zero to hero overnight – there is a fully realized process, or journey, that a product line goes through, from conception to top seller on Amazon and the web.
But what should you be considering? My company, Private Label Supplement, consults our Clients on a regular basis about this specific subject, and there are many different areas for you to look at. With that in mind, I have created a quick checklist of the marketing and branding activities that you need to consider budgeting for in order to create a successful Amazon-winning private label product line whether you are selling online or in brick and mortar stores:
- Product Labeling: Create Informative, Engaging Packaging.
- Logo Creation: Custom Logo Creation to build your brand foundation.
- Product Photography: Used in your Amazon Listings, Website or as your Main Marketing Image(s) (Single Product Shots & Collections).
- 3D Renderings: Also used in your Amazon Listings, Website or as your Main Marketing Image(s).
- Web Services: Web hosting, company email, company domain and more.
- Branding: Creating your brand image, maintaining consistency throughout all aspects of basic (and more advanced) brand elements.
- Product Marketing: Strategic planning for initial orders and continuous roll out of your brand to the market.
- Website Development: Affordable, up-to-date technology driven innovation, fully responsive for desktop and mobile.
- Search Engine Optimization: Creating website success by increasing ease of finding online.
- Social Media Marketing: Customized strategies to engage with your target audience.
- Creative Content: Online, Website Copy, Product Copy, Print Copy, Marketing Copy and Blogs.
- Social Media Advertising: Search Engines, Facebook, Instagram, Twitter, and Pinterest.
- Print Marketing: Brochures, Business Cards, Letterhead, Flyers, Mailers, Postcards and Banners.
- Front End Design HTML: Homepage Graphics, Landing Pages, Banners and more.
- Translation Services: Take your business global with ease.
- VoIP Phone System : All professional businesses need a phone number.
When it comes to marketing your supplement brand, finding the right marketing partner is key as the success of your business relies upon it. Did you know it requires up to 12 different niche marketing specialists to properly market your product online? This requires making numerous business connections. Private Label Supplement provides our Clients with marketing solutions that will successfully launch your supplement or skincare brand. We have researched hundreds of the best consultants in the traditional and web marketing world to relieve you of the guessing game of who to go to for help, to make you and your dietary or pet supplement and skincare products a success. This saves the hassle of trial and error which can ultimately be costly. We know your time is valuable so we have brought together the best niche marketing specialists in one place to save you time in locating them. Private Label Supplement makes the process simple and saves you money by pre-negotiating rates for you. Marketing budgets can be spent quickly so it is essential every dollar is well spent.
Get in touch today, now is the time to get started. Call 855-209-0225 (US Press 2 for Sales). My team is standing by to help you navigate the challenging road of marketing and branding with fast, cost-effective solutions today.
All my best,
Stefani Thionnet
Stay focused and never give up!
