I love what I do. There’s no doubt about it. I love waking up in the morning, drinking a cup (or two) of coffee and reading up on all the latest supplement industry news. On and off the clock, I live and breathe to educate just about anyone on the booming phenomenon that is the supplement industry. Here’s a nice icebreaker I like to start with whenever I meet new or prospective Clients: Did you know that the supplement industry is growing rapidly, with the global market estimated to exceed $278 billion USD by 2024? Sounds crazy, right?
While this is awesome news before you plan on jumping on the supplement bandwagon and launching your own Private Label Supplement line, here’s a quick tip: competition is fierce. To get ahead of your competitors, you need a strong brand and marketing strategy to help you stand out.
So sharpen your claws and get yourself ready. Here’s what we recommend to start you off the right way:
Start at the Beginning
If you’re diving headfirst into launching your product without having done any market research beforehand, you’re doing yourself a complete disservice. I can’t stress this enough: you absolutely need to know your market from the very beginning, which means you need to do your homework. You may have left school, but studying never stops. This is an essential component of the product conception phase.
Get clear on your target market. Who are they? What do they need? What are they buying? How do they shop? Those types of questions will get you on the right path. If you find yourself stumped along the way, our team of experts can help you gain this insight and refine your knowledge on your way to creating a truly incisive range in the market. We will back you up and help you start thinking like a critical marketer in no time.
Create the Right Products
This sounds easy, but I can tell you from experience I’ve seen many brands come and go because they cut corners. If you’re thinking, “get rich quick,” you have the wrong idea. You can have the strongest brand in the world but if your products aren’t up to scratch, it won’t matter. Creating the right brand takes passion, courage and some calculated risks. The part of my job that I am most proud of is the Custom Formulas service we offer to our Clients. I personally love when I’m given the opportunity to customize and add my flair and we wanted to give that same opportunity and excitement to our Clients. So how can you create the right product and make it yours? This is where passion, courage and calculated risks meet. We invite our Clients to be as creative as they like with the formulas that they develop for us. Clients will bring us their quantitative ingredients list and boom they own that formula.
At Private Label Supplement, we have access to any raw material deemed a dietary supplement and all those raw materials go through rigorous testing to meet GMP Standards. Why do we do this? Because we don’t cut corners and neither should our Clients. Your supplements need to be of the highest standard and meet all GMP regulations. The rigorous testing will ensure safety, quality and consistency in the final goods we ship.
Speak to our team today and develop your product line.
Develop a Strong Brand
You know you have a strong brand when your brand becomes the face of the product. Think Q-tip or Pampers. They’re called cotton swaps and diapers, but their branding is so strong, people have come to associate these everyday items to their brand names.
What did these brands do right? They took the time to research their audience and they spent time on a design they knew would resonate with that audience. They spent the time to make sure their packaging options and labeling looked great. You’ll also want to consider merchandising – how do you want your products to look on the shelf? How can they stand out from your competitors’ products?
At this stage, it’s a good idea to take a look in a few stores and see what’s out there. How are the products displayed? How would yours fit? How are you going to create a brand people want to know more about? It’s easy to feel overwhelmed at first, but like I tell my Clients and my Team at Private Label Supplement, work through things in manageable chunks. Create a plan; make a process and work from there.
Want to learn more? Speak to our team and get your branding right.
Create Your Marketing Plan
When it comes to marketing your products, there’s a lot to consider. Contrary to what you might read online, there are no magic or easy solutions for marketing your products to the world.
If you want results, you need to make sure all bases are covered. Here are a few things you should be thinking about:
- Logo creation
- Product photography
- Do you need 3D renderings?
- IP attorney, to get those all-important name checks to avoid infringement lawsuits on your products and your brand and then decide if you should trademark your own brand and product names
- The creation of branding guidelines to ensure consistency across all product and marketing activities
- Product marketing to get your brand out there and acquire your first orders
- Website development
- Website design
- E-commerce design and configuration
- Search Engine Optimization (SEO)
- Social Media Marketing and Advertising
- Content creation to support marketing activities
- Email marketing
- PPC advertising
- Translation services so you can market your products to different demographics
- Print marketing, such as business cards, brochures and direct mail
This is where the team at Private Label Supplement really shines. Get in touch with our experts and start building the kind of plan that gets results.
Get Expert Assistance
Is this list making you rethink even starting a Private Label Supplement line? There’s so much to think about – and you will not have time to do it all yourself. Just remember this little piece of advice: you’re not alone.
If you can’t afford to hire an internal team, or you want to work with people who know how to get results the first time, we can help. We are experts in marketing private label supplements and have a range of services to meet all your marketing needs.
Above all else, we are dedicated to Client satisfaction. It drives everything we do, and we consistently go above and beyond to deliver the very best for our Clients.
We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information about our products and services. While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
