Everyone wants soft and healthy skin to last a lifetime, right? Our skin’s fragile, and whether we like it or not, depending on how much time your customers spent in the sun in their youth, the damage starts to appear up to 25 years later. Those pesky lines and wrinkles around their mouth and eyes didn’t pop up out of nowhere. Skin tones become uneven with dark spots on the face, hands, and neck first. Depending on how much previous sun exposure there was, will hinge on when and how much damage will rear its ugly head. One thing I can guarantee, once it starts, it will just keep coming. Don’t worry – I know you can help your customers do something about it. With Private Label Supplement anti-aging skincare formulas, you can create the perfect private label skincare regimen for all ages.
For supple skin and a glowing complexion, here are the top 5 supplements I recommend with a little advice along the way – just a little warning…. I tend to tell you how it is rather than sugar coat it and mislead you. Reason being, I want you to succeed.
Best Seller: Celebrity Style Hair Skin Nails
Celebrity Style Hair, Skin, and Nails is reformulated and is a long-standing Best Seller.
The Private Label Celebrity Style Hair, Skin, and Nails combines a host of vitamins, minerals that have been shown to improve the condition of hair, skin, and nail after just one month of regular use.
What makes them effective in this powerhouse product is the dual use of 19 DHT Blockers –DHT is thought to cause hair follicles to miniaturize, and this contributes to hair loss. By blocking DHT production in the body, Celebrity Style Hair, Skin, and Nails helps to keep your hair from falling out, thickens the individual strands and gives your hair and skin a healthy glow.
Two other important ingredients, Biotin and MSM, are known to promote thicker, healthier nails and hair, and they may even help boost overall energy levels. In just 30 days, many users report positive, beauty-boosting changes.
This product is ideal for Amazon’s Subscribe & Save program or to bundles together on their website. Or to set up on your own website as a regular reorder (following all the laws of your state very closely). I am confident it will become a necessary item to many consumers. If marketed properly, you will gain a cult following. I have seen more than one Clients go from orders of 1000 bottles to over 500,000 bottles a month with a dedicated marketing strategy. This was not done overnight or without a focused, well-budgeted marketing strategy. If this is your goal, this is the type of product you are looking for. It has a 30-day use up rate, shows visible results and consumers want more. The key is having a replenishment plan in place. Putting your website and phone number on your label is vital. If you look at that as a hassle because customers will call you; you are in the wrong business. It is a direct line to your customer. You should have scripts ready to speak to them when they call and be ready to listen, learn and turn them into customers for life. Stand out from the competition and don’t hide behind your keyboards. Please take that in a positive light and give it some deep thought.
Bestseller: Beauty Dynamo – Collagen Infused
Available in delicious Pretty Pink Lemonade and Dragon Fruit flavors, the Private Label Beauty Dynamo – Collagen Infused Supplement has 4 key ingredients at its core: Hyaluronic Acid, MSM, Biotin, and Collagen.
Hyaluronic Acid and MSM are known to improve skin suppleness and, joint health while Biotin may boost hair and nail regrowth. Collagen is a diverse, natural protein that is known to improve everything from skin youthfulness to hair health.
Beauty Dynamo – Collagen Infused comes in our standard packaging with a great scoop to ensure your customers receive all the label claim benefits of the product. Beauty Dynamo – Collagen Infused is also an ideal product to utilize our Stick Pack and POS Box Packaging option for on-the-go customers. This, of course, all depends on where you will be distributing your products. If the box will sit on the counter top, then perhaps they sell by the pouch. Or, if your end-user is on the go and wants to throw a pre-measured serving in their gym bag or handbag, then we can create a box for 30 Servings. Or, if your customer is more of the stay at home Mom then our standard packaging suits you just fine. Your Sales Managers can discuss the most cost-effective options with you.
Don’t miss out on this Best Seller. Beauty Dynamo – Collagen Infused is perfectly paired with Celebrity Style Hair, Skin, and Nails as they compliment each other perfectly.
Bestseller: Anti-aging Matrixyl® Treatment Moisturizer
This Private Label bestseller takes skincare to a whole new level.
The secret to the Anti-aging Matrixyl® Treatment Moisturizer’s effectiveness is the groundbreaking patented protein fragment, Matrixyl®. This revolutionary peptide may increase natural levels of Collagen, which is the protein responsible for younger, fresher skin.
This facial moisturizer is known to hydrate the skin at the deepest levels, instantly firming the complexion and diminishing minor skin imperfections. Over time, improving skin radiance by locking in moisture and keeping free radicals out. Anti-aging Matrixyl® Treatment Moisturizer provides both immediate and long-term results.
Consumer demand has repeatedly reported a need for immediate and long-term results for successful skincare products. The consumer wants to see an immediate difference, even if just topical to the eye, but, the real benefit must be in the long term with continued use. You, as the marketer of your brand, must clearly spell this out in the product marketing strategy to manage the expectations of the consumer. First and foremost to provide the needed education to the consumer and to avoid unnecessary returns.
Bestseller: Instant Firmness Hyaluronic Acid Serum
Let’s be honest – we all want firm, smooth, and radiant skin. That’s where our Private Label Instant Firmness Hyaluronic Acid Serum comes in (my personal favorite of ALL time!).
Hyaluronic Acid occurs naturally in the human body, and when it’s applied to the skin, it has been shown to lock in moisture, reduce the appearance of acne scars, and even repair signs of premature aging. The statistic that really broke it down for me is this – Hyaluronic Acid has the amazing ability to hold 1000 times it weight in water. It pulls humectants (moisture) from the air to achieve all the aforementioned benefits which allow the product to work for up to 8 hours with the immediate benefit alone.
Hyaluronic Acid does not have the ability to penetrate the skin in a topical skincare product. It is an extremely viscous raw material. You would need to use heat in order to attempt to get it to penetrate. So, with its ability to draw upon nature for moisture, and lock into your skin to fill in where there are any imperfections it makes it the perfect ingredient for the immediate benefit. It has other uses in other products and those can be discussed there – I have to leave you a reason to come back and keep reading.
I will share one last tidbit on Hyaluronic Acid with you. Hyaluronic Acid is the ingredient used in brand name fillers at the dermatologist office – although they in a much higher concentration. However, the price is relative. There are two concentrations available at the retail skincare level and we always use the most efficacious form as we believe in quality.
Private Label Supplement has also included ingredients to provide long term results with continued use such as MSM, L-Arginine, and Vitamins A, C, D and E. We also use an extra surprise to give a tightening effect from a natural astringent called Witch Hazel. Formulated in the perfect proportion as it dries down and then allows the rest of the technology in the product to work seamlessly.
I love this serum because it provides immediate results that last for up to eight hours which may give you the most effective immediate results than any other product out there. I personally use this one every day without fail. Not just for the immediate results, but also for the long-term benefits as well. Knowing I have this type of benefit and I have not even applied my moisturizer or SPF makes me feel great and ready to address the day.
For firmer, softer, suppler skin, look no further than this private label Best Seller serum. Instant Firmness Hyaluronic Acid Serum is best when used in the morning. And I recommend using an active serum with a Vitamin C at 10% at night. More on that later as well.
Anti-Acne: One of Private Label’s highest reordered products
A safe and effective acne solution, it’s no wonder the Private Label Anti-Acne Supplement is one of the highest reordered products across the entire site. This supplement is expertly formulated with Vitamins A, E, C, and B6, which have all been shown to reduce the appearance of acne and ultimately enhance the skin’s complexion.
Our expert team of formulators worked extensively on creating this proven formula with a precise blend of ingredients. As a private label brand owner and marketer you have a huge opportunity with Private Label Supplement’s Anti-acne, to add to your own brand selection or to market it as a product on its own for your customers and a whole new customer.
The US Acne Market achieved $1.4 Billion in sales in 2018. That is a huge market to tap into with a single product, and ultimately adding more products. Private Label Supplement’s Anti-acne is a product worthy of standing on its own if it has the proper marketing behind it. And, if it has the proper marketing strategy behind it. Subscribe & Save and Auto-Reorders in select locations are the least of which you should be thinking of if you are considering taking such a step. I would highly suggest connecting with a Branding Agency to assist you with this type of endeavor to ensure you capture the correct distribution and marketing strategies out of the gate. This will also take a lot of advertising. With advertising comes risk. There is testing, analyzing, adjusting and tracking during an ad campaign so working with someone who knows where to go and how to do it rather than “learn as you go” is much more cost-effective in the long run.
You have to know going in, most businesses don’t earn money for the first two years and to succeed, you must heavily invest (sorry, no sugar coating here). If you are not ready for that, then I encourage you to come back when you are ready. Whether it is on Amazon or another platform (we always implore our Clients to open their own website first – not tied to any other platform as you must own all of your own data and you never know when a relationship might end with a distribution partner). And, you can handle Amazon at the same time. But that too will take professionals to help unless you have experience in all areas, a team in place and plan to commit to this 24/7 if you want to succeed. Just a reality check. As it is not just getting your listing up and checking in now and then. Or listening to recorded workshops or trying to copy what someone else is doing. Perhaps we come back to this topic on another day as well.
How we can help
We want to help you get the most out of your new product line or line extensions. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2, Int’l Press 3 for Sales) to find out more information about our products and services. While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
All my best,
Stefani Thionnet
Stay focused and never give up!
