When it comes to businesses having a place to sell private label supplements online, Amazon is the industry giant. Part of how Amazon protects their status as the internet’s premier online marketplace is through their closely guarded product ranking system. Customers know that when they shop on Amazon, the ratings reflect the seller’s quality–that’s why Amazon consistently ranks as America’s most-trusted company. Amazon doesn’t reward behind-the-scenes tinkering—their algorithm doesn’t allow it.
Fortunately for sellers committed to delivering great products to their customers, Amazon is almost democratic in how they move products up in their ranking. A product gets awarded a coveted high ranking on Amazon by having great descriptions, great imagery, and most importantly, a lot of positive reviews.
After you’ve mastered the basics of how to sell supplements on Amazon, apply these 3 hacks to boost your Amazon sales:
1. Great Descriptions
Studies show that prospective buyers will make determinations about a product in seconds. When they find your product on Amazon, the first thing they’ll look at is the product’s name and the blurb underneath the name. Your product name and the text beneath it should tell customers exactly what they’re getting. Don’t leave them with any guesswork!
Make the information simpler to understand by putting it in bullet points. That way, customers can read product-fact after product-fact in an easy way. In this first section, you should include specific product details, i.e. how many milligrams is in each individual dose, and how many individual units there are per container. If your product is made in the USA, has a high purity, and comes with the backing of scientists, this is where you should include that information. Let the customer know that their satisfaction is guaranteed.
The product description is lower down on your Amazon posting, and that’s where you have the chance to expand on the benefits of your product. Here, you have a chance to lay out a narrative. Highlight the health benefits of your product—how it works its magic. You can include detailed specifications in this segment, as long as they are concise.
The product description segment is one of the most important sections, since it demystifies the product for a prospective buyer. Since this part of your Amazon posting is crucial, you’ll want it to be as strong as possible. If you yourself aren’t a copywriter, this would be a great place to invest in an expert. Someone with experience will be able to tell your product’s story as effectively as possible.
2. Great Pictures
A picture’s worth a thousand words, and nowhere is this more true than in selling private label supplements. There’s a lot of information on each bottle and box, so you’ll need high-quality images of each product from multiple angles. Your online customer should be able to see as much visual information on your Amazon page as they would if they were holding the bottle in a brick-and-mortar store.
But an image online also comes with certain expectations. To cement your brand’s credibility, you need high-quality images. Don’t shirk this portion by simply photographing your product on the kitchen table. Take a high-contrast shot in front of a background, and then digitally edit-out the background. An even better option, though, is to use a computer-generated 3D image. When you do business with Private Label Supplement, we provide computer-generated images that meet and exceed Amazon’s image specifications, as well as providing all the information your customers will need. Additionally, this way you don’t have to wait until the supplement is off the production line and shipped to be able to start work on perfecting your Amazon listing. Either way, a high-quality image will give your product the professional sheen that customers need to see before they’ll commit to buying.
3. Get Positive Reviews
Accumulating positive reviews is, without a doubt, the best way to raise your Amazon ranking and boost your private label supplement sales. The first step is to simply engage in good business practices. Ship orders quickly to the customers who’ve purchased them. Respond promptly to customer inquiries.
If you want to maximize positive reviews, a note in the box works wonders. A message to your customer, letting them know that you appreciate their business and hope they’ll shop with you in the future, personalizes you to them. It’s a great way to make a connection, and it makes them far more likely to take the time to write a positive review. And positive reviews are what you’ll need if you’re going to raise your Amazon ranking.
Your work isn’t done once you’ve shipped your product, either. Encourage your customers to follow you on different social media channels. In addition to creating a connection with them, this enables you to promote your products and unveil new lines with social media campaigns. Social media platforms are also a great way to encourage word of mouth.
Final Thoughts
For any firm selling private label supplements, the best practices for selling supplements on Amazon are a cornerstone of business. With these 3 great tips, you can get customers excited about your brand and get that holy grail: a boosted Amazon ranking.
Private Label Supplement offers you high-quality supplement stock formulas, as well custom formulas, depending on your marketing needs. Want to order today? Call us at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to get started!
All my best,
Stefani Thionnet
Stay focused and never give up!
