Ever since the advent of mobile gadgets and their widespread use, mobile advertising has seen a tremendous growth. The effectiveness of mobile ads is frequently touted and now they are considered twice as effective as their desktop counterparts.
While some businesses may find it hard to choose the right apps in which to advertise their products or services, as a private label supplement retailer you don’t have to face this problem! A huge chunk of your target audience consists of health-conscious people who already use a variety of established health & fitness apps.
Here are 5 of the best apps in the category, which you can use as a starting point for your mobile marketing efforts:
#1 MyFitnessPal
MyFitnessPal is definitely the first app you should consider. It is available for both Android and iOS devices, and enjoys great popularity in both of their respective app stores. MyFitnessPal works as a calorie counter (and diet tracker), and has nutritional information for more than 3 million foods in its database. Users can even scan the barcodes of packaged food to see its exact nutritional value. Finally, the app allows users to create custom weight-loss plans and share their progress with friends. As you can see, it is a great place to advertise weight-loss private label supplements.
#2 Sports Tracker
Sports Tracker is a fitness tracking app that tops the charts in both the Google Play Store and iTunes. It boasts more than a million users that come from pretty much every country in the world. While there are many apps that claim to do the job of fitness tracking, Sport Tracker’s capabilities have been recognized as very accurate and convenient to use. Users can track a variety of fitness stats and the app provides them with real-time voice feedback. Sports Tracker is the perfect app to use for advertising sports enhancement private label supplements.
#3 Fitocracy
Available for both Android & iOS, Fitocracy is more than just an app with a clever name; it is different than simple fitness trackers in that it tries to give users some extra motivation. The whole app is designed to look like a game. Users try to earn points, unlock new levels and get rewards for their progress. Fitocracy is also a community of like-minded people to support each other in their fitness goals. This app is the perfect place to post in-app ads centered around private label supplements, which enhance athletic performance or support muscle growth.
#4 Stress Check
Photo Credit: Google Play Store
The fact that stress is the pandemic of the 21st century has become a cliché, but it is a fact nonetheless. This free app (Android & iOS compatible) allows users to put a number on their level of stress by analyzing the changes in their heart rate. Then they can use it to see how stressed they were over a given period of time and take steps to reduce it if necessary. The users of this app would be a great audience to advertise private lable supplements for stress relief and nervous system support.
#5 MedHelper Pill Reminder
People often forget to take their pills. The MedHelp Pill Reminder (available both for Android & iOS devices) is one of the highest ranking apps in this category. The way it works is simple – it reminds users when and how many pills they need to take. It also has a low inventory notification, so people won’t run out of meds unexpectedly. Finally, it can even be set to remind users of their doctor appointments. People who use this kind of app don’t just use it for prescription drugs, but for dietary supplements as well, so your target audience is sure to be there.
Conclusion
These are just 5 of the most popular health & fitness apps which offer in-app advertising. You can find more when you sign up to use Google AdWords and even track the progress of each campaign.
Do you know any other apps that would be good for private label supplement ads? Tell us about your experience in the comment section below.
Soon you will discover how effective in-app advertising can be, so be sure to stock up on the supplements you offer. We can help you with that! Just call our Sales Manager at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com and get your quote today!
All my best,
Stefani Thionnet
Stay focused and never give up!
