Anyone selling Private Label Supplements online knows that a good content marketing strategy is essential to getting the word out. However, what specifically does a good content marketing strategy involve? Here is a step-by-step guide to content marketing for Private Label Supplements:
1. Know Your Buyers
The first step in any content marketing campaign is to know who you’re selling to. Once you’ve determined who will be buying a given product, you can tailor the sales campaign to that specific persona. Not only will your voice change depending on the buyer, but the channels you use will change, as well.
Do you know well your buyer persona?
A quick example: if you’re selling a supplement aimed towards women’s health, you’ll employ content marketing channels that are used more by women. For instance, a product that prevents osteoporosis would benefit from a campaign on a female-heavy site like Pinterest, rather than a male-heavy site like Google+. Similarly, a product for an older audience should be directed towards a social media site with an older user base. So, a supplement that reduces the effects of memory loss would be better suited to a blog than the younger Instagram.
Don’t think of content marketing as being about your products, but rather about your audience. Content marketing is not solely about getting the word out on great new supplements, but making it easy for interested customers to find what they’re looking for. Consequently, your marketing efforts shouldn’t try to be all things to all people. Know your buyers, and tailor your content marketing to them.
2. Coordinate Your Campaign Across Platforms
Once your product is ready to launch and you’ve determined your buyer personas, you’re ready to unveil your content marketing campaign. Build interest by telling prospective customers about the products to come, and tell them concrete release and shipping dates. You can drum up even more interest by running contests or giving out discounts on social media.
The important thing is that you pick a date and coordinate the campaign across platforms. Customers should be able to get the information they want from any social media channel they use.
3. Know What Works On Each Channel
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Twitter: 100 characters or less — 140 characters already doesn’t give you a lot to work with, but research shows that 100 characters or less is the optimal length for a tweet. At that length, prospective customers are more likely to click and peruse your link, so think of the brevity as a help, not a hindrance. 100 characters is more than enough to get in a few hashtags, too.When you’re ready to begin your content marketing campaign, you should first know the best practices for each social media channel. Although Twitter has a famous 140-character limit and Facebook is less strict, there is an optimal length for every site.
Facebook: make headlines 80 characters or less and ask questions — Although Facebook gives you a lot more space than Twitter, Facebook posts should be as concise as a newspaper headline. What your customer reads should be interesting and brief enough to get them to click the link, just like enticing them to read an article.
If you want to increase the chances a reader will click the link, invite them to a conversation. A comprehensive study found that “question” posts–posts that invited reader to participate in a dialogue–got far higher responses than “non-question” posts.
Certain times work better than others, too. To give your content the best chance of being read on Facebook, post it on Wednesday or Sunday.
Blog posts: 7 minutes long — Social media platforms are the invaluable channels to get your word out, and longer-form content like blogs are the words your customers are searching for. Medium, the Twitter-owned site which lets anyone post long-form content under their usernames, ran a study of their analytics to determine the ideal post length. What the site found was that the best length for blog posts was 7 minutes long, or around 1,600 words. At that length, you have enough space to expand on your ideas while sustaining reader interest.
4. Remember, Content Marketing Is a Dialogue
Part of the appeal of using online channels for content marketing is the internet’s connectivity. There are few barriers between content creators and consumers, and prospective customers expect to be able to communicate. So, when you’re in the midst of a content marketing campaign, respond to buyers and prospective customers. Some people may tweet questions about your supplements. In these cases, always take the opportunity to respond. And if someone gives you a shout-out on Facebook, thank them, and use their testimonial to boost your product’s credibility.
Takeaways
Content marketing is a great way to get customers interested in Private Label Supplements. Social media makes it easier than ever before for people to get all the information they need to create the lifestyle they want. What this means for you is that countless people are online, looking for a product like yours. If you use the tools you have and implement a comprehensive content marketing plan, they’ll easily find you. Let us know if you have any content marketing tactics that work for you!
Private Label Supplement offers you high-quality supplement stock formulas, as well custom formulas, depending on your marketing needs. Want to order today? Call us at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to get started!
All my best,
Stefani Thionnet
Stay focused and never give up!
