Stefani Thionnet
We are excited to announce that our CEO, Stefani Thionnet, was recently interviewed by the authoritative online publication Natural Products Insider! The questions revolved around strategies on how to start and run a successful private label supplement business, as well as some of the latest industry trends.
When talking about the aspects of running a successful business, one piece of advice clearly stands out: “don’t lose sight of your core values,” Stefani urges. Regardless of what your are going through, she’s positive that “you will come out a winner if you stand tall with strong morals.” Another strategy for success? Keep a stable brand identity, instead of going off into “multiple directions.”
As to the practical aspects of running a business, Stefani gives an easy-to-follow recipe: first, come up with a long-term strategy using various planning resources, and then allow yourself enough downtime so you can do the things you love.
Stefani also tackles an issue that has been bothering many people in the supplement industry lately, namely, how does one sell supplements amid a ton of contradictory articles about their effectiveness? To this she has one thing to say: educate. Educating your clients about how to have a critical eye is the best way to shield yourself from all the negative publicity out there.
And what about the future of the industry? Stefani Thionnet outlines two upcoming changes. First, social media will play an increasingly important role, so “you must be on your smart phone or tablet while you are at the dinner table, check it when your alarm goes off in the morning and make your updates while you enjoy your cup of coffee.” Second, FDA regulations and accountability will become even tighter, but Stefani reminds us that, in the end, this is good for everyone — we will all benefit if the supplements on our store shelves are of the best quality possible. That’s precisely the reason why Private Label Supplement established a partnership with a regulatory management consulting firm. This way we make sure our facilities are compliant with all FDA regulations and even go one step further in ensuring quality products.
Click here to read the full interview!