The market for dietary supplements is growing each year, but that growth is also accompanied by ever more fierce competition. And as a supplement retailer, you probably know how intense competition is already.
If you are wondering where to place the biggest chunk of your marketing efforts, that place is surely consumer confidence. Every new product launch, regardless of the industry, is accompanied by a certain level of distrust. Winning consumer’s confidence is the best way to overcome this initial challenge. Boosting consumer confidence is also an efficient way to build a stable brand, as your clients will become your biggest brand advocates. With this in mind, here are just a few of the ways you can do that for your brand of private label supplements.
#1 Promote Your Core Values
Every company has core values that it uses as unifying elements of its organizational culture. But core values can be used, and very effectively too, for building consumer confidence. When you communicate them to your potential clients, they will have a better idea of what kind of company they are dealing with. And if they identify with the values (ideally, they should), that will bridge the gap between you and your audience. It goes without saying that your actions, not just your words, should convey these values.
#2 Step Up Your Customer Service
One of the ways you can show you stand behind your core values is by providing excellent customer service. Still, the importance of customer service goes far beyond that. It is a very powerful tool for building consumer confidence, because you can directly interact with customers, help them form a favorable opinion of your brand and prevent them from forming an unfavorable one. This goes as much for your phone lines, as it does for all the social media channels in which you’re involved.
#3 Train Your Staff Well
As far as your staff is concerned, good sales skills are indispensable, but they need to be frequently updated. For example, your employees should all know that studies show that supplement consumers are more likely to buy a product whose active ingredient(s) has been shown effective by scientific research. If you train your staff to keep on top of recent advances in the industry, they will be not only be more effective at doing their job, but they will also prove more valuable to the customers, boosting their confidence in your company.
#4 Diversify Your Promotions
Using promotions is an old trick, but it works every time. It works even better, however, if you add variety and go beyond the traditional discount. You can come up with games that both educate your customers and let them get discounts and other promo offers. Whatever it is, make sure it is something they really want to compete for – people are tired of contest formats purely designed to act as advertising.
And here is an extra tip – when you order your private label supplements, make sure to order smaller sample bottles, as well. A recent study found that sample boxes can influence shoppers.
#5 Offer 100% Money-Back Guarantee
Nothing speaks more strongly of your own confidence in your product than a 100% money-back guarantee. Some stores are using an interesting strategy in this direction. Instead of the typical 30-day guarantee, they are allowing customers to return products after even longer periods of time. There is no doubt that some of them will abuse that policy, but typically these customers are only a negligible fraction. For the rest of the consumers that will mean more confidence in your private label supplements.
#6 Know What You Are Selling
You cannot expect your customers to believe what you advertise about your products, if you don’t know much about the products, yourself. Consumers are more educated than ever before, and they are ready to ask a lot of questions. A lot of these questions will concern the origin and the source of the ingredients, whether they were processed in a GMP-certified facility, what methods of purification were used, etc. Provide them with as much information as you can and it will pay back.
Conclusion
Boosting consumer confidence is certainly not an easy task, but the results are always tangible. When it comes to top-notch ingredients, we can help you earn your customers’ trust. All our products are cGMP-certified and made in the USA. Just call our Sales Managers at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com to get your quote today!
All my best,
Stefani Thionnet
Stay focused and never give up!
