Private label supplements retailers have numerous opportunities to stand out in the market, but at times are overwhelmed with business development tasks at hand. From label design, to online store management, it is inevitable that some opportunities will get passed up. Such is the case with seasonally hyped products like Firming Cellulite Creams. It’s a well-known fact that summer is the biggest motivator for customers to use such creams, but put some marketing knowledge to use and you will enjoy a steadier interest in these products. Developing a consistent marketing campaign in advance can benefit your business greatly.
Step Zero: What Businesses Sometimes Tend to Forget
Awareness of a product is the first step toward maximizing its overall sales. Your customers must be informed about how Firming Cellulite Creams work and why starting to use them early is a good idea. The end effect of this is both increased sales and customer satisfaction.
Firming Cellulite Creams need a good few weeks of continuous use to achieve desired results. So be proactive and educate your customers. Put up an informational poster, hand out brochures, make an online banner and a special landing page on your website, and be sure to communicate actively about the products. And start as early as possible. Last year’s cellulite hype was at its highest in April, according to Google. Give yourself a week or two to plan your marketing strategy and advertising materials. This process takes time so make sure you start before winter is over.
Step One: Promotional Sales Techniques
Google Trends gives a clear idea of when customers look for Cellulite Cream.
Now that you’re attracting potential customers, stay proactive! Don’t wait for the hype – create it yourself. After setting the stage with your awareness campaign, create product deals that will hook your clientèle. Pairing up Firming Cellulite Creams with trending products in bundle offers is a great start. By doing this, you will transition seamlessly from the Awareness stage to the Sales stage of your marketing campaign.
Step Two: Engage Your Community
Be the proactive, helpful person you’d trust
If your customers have formed an online community, why not give away some products and ask them to send you their thoughts? Promoting user reviews will have a positive influence on your community and provoke word of mouth.
Keep in mind, some customers might not agree to have their reviews published, so always ask for permission prior to any publication. If all goes well, don’t limit yourself to just posting them online. Complement the informational posters in your store with these valuable user reviews.
Don’t Forget: Create Catchy and Emotional Slogans
Remind your customers that beach season is just around the corner.
Rather than focusing on the negative issues they solve, the best way to promote Firming Cellulite Creams is by highlighting their benefits and the results of their use. While facts and studies will certainly form the foundation of your campaign, don’t feel like you must only emphasize the numbers. Instead, engage your customers’ imaginations in an emotional and compelling way. Think about how the product addresses their greater needs – to look and feel better – and speak to that. Link the product and its effects to a greater sense of well-being, comfort and self-esteem.
Have a graphic designer on hand to help create captivating advertisement images. An infographic with nicely styled quotes of some interesting data or statistics might help you convey the dry facts more easily. Whether you choose to go with an early campaign or not, you should definitely have a polished stack of advertising images ready to promote such creams when the hype picks up.
Remember, one of the most important keys to successful sales is to build awareness – so give your customers a helpful reminder early on which will give them plenty of time to use the product before beach season rolls around. Firming Cellulite Creams present the perfect opportunity to build customers’ trust and become their top-choice supplement retailer.
Offering high quality products is a must to take full advantage of the marketing efforts you’ll put in. Private Label Supplement Firming Cellulite Cream combines natural ingredients such as Rose Hip Seed Oil and the highly acclaimed Guarana Seed Extract.
Order now to improve your sales before and during the hype! We can help you break into this market with your own brand in 4-6 weeks. Learn more by calling our Sales Manager Danny at 855-209-0225 ext. 1010 or emailing him at danny@privatelabelsupplement.com.
All my best,
Stefani Thionnet
Stay focused and never give up!
