Every supplement category has at least a few ingredients with an established “evergreen” status. While this is a good thing, because it means you have products which are always in demand, you might be wondering if it’s worth it to keep stocking up on all of them. Your customers might be asking themselves a similar question: “If two products are known to work and lead to the same end result, what difference does it make if I take one or the other?”
But the truth is that even if two products are in the same category, they often have different active ingredients, mechanisms of action and potential side effects. If you are more informed about these particular differences, you will be better able to answer your customers’ needs. And sometimes, the extra information you provide, even if it just trivia, will engage their attention and encourage them to buy from you, instead of your competitors.
Let’s take the weight loss category as an example. Ingredients like Garcinia Cambogia, Green Coffee Beans, and Raspberry Ketones have enjoyed great popularity for some years now. Studies have proved their efficiency in weight management, but if we look at the three ingredients closely, we will see some differences worth mentioning.
Garcinia Cambogia, Coffee Beans and Raspberries have all had different uses prior to becoming known for their weight loss properties.
Garcinia Cambogia | Coffee Beans | Raspberries |
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The active ingredients (AI), found to be responsible for their weight loss action, are also different and use different pathways to achieve the desired result.
Garcinia Cambogia
AI: Hydroxycitric Аcid (HCA) |
Green Coffee Bean
AI: Chlorogenic Acid |
Raspberry Ketones
AI: Raspberry Ketones |
Inhibits the action of an enzyme responsible for converting carbohydrates into fats (1) | Balances blood glucose levels | Regulate adiponectine, a protein responsible for fat burning |
Suppresses appetite | Boosts thermogenesis and promotes faster metabolism | Reduces the retention of fluids |
Regulates the production of cortisol | Helps the body burn existing fat storages by using them as the primary source of fuel (2) | Alters lipid metabolism (3) |
As you can see, even though these products all promote weight loss, they do so in all kinds of ways. When a customer approaches you, you can better guide them among your products if you know their exact mechanisms of action. For example, if somebody tells you they have a hard time cutting carbs from their diet, you can recommend Garcinia Cambogia. For others, suffering from slow metabolism, our private label Green Coffee Been Extract may be the answer. And if they are looking to shed excess liquids from their body, give them a bottle of private label Raspberry Ketones.
Supplements typically have more than one benefit. If a customer sees the additional benefits of each of the products, that may make their choice easier.
Garcinia Cambogia | Green Coffee Bean | Raspberry Ketone |
Aids digestion | Boosts energy levels | Lowers cholesterol |
Boosts serotonin levels | Shows antioxidant properties | Exhibits antioxidant properties |
Strengthens liver tissue | May improve energy levels without the jitters associated with that |
It’s in your own interest for your customers to know the best time to take each supplement. If they don’t, they may not see the benefits you claimed your product had, and they may choose not to return to your business.
Garcinia Cambogia | Green Coffee Bean | Raspberry Ketones |
2 capsules, 30 minutes to 1 hour before a meal (preferably before breakfast or lunch) and with a full glass of water | 1 capsule, 30 minutes before a meal (preferably before breakfast or lunch) and with a full glass of water | 1 capsule, 30 minutes before a meal with a full glass of water |
Conclusion
As you can see, all of these three ingredients may seem similar at first, but actually have a lot of aspects in which they differ. Inform your customers about each one of them, so they can make an informed choice. And avoid the mistake of marketers who say that taking these supplements is enough, and that exercise isn’t necessary. Always advise your customers to combine weight loss supplements with a good exercise regimen for best results.
And it goes without saying that you should pay attention to quality. Our private label Garcinia Cambogia, Green Coffee Bean Extract and Raspberry Ketones supplements are specially manufactured to contain a fixed percentage of the active ingredient in each pill. All of them are manufactured in accordance with cGMP regulations.
The weight loss market is currently valued at more than $60 billion a year, so if you use effective products that are bound to leave a great impression, you can definitely profit. Don’t hesitate to stock up on these three ingredients as the demand for them is steady. Just call our Sales Managers at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com and get your free quote today!
All my best,
Stefani Thionnet
Stay focused and never give up!
Reference:
[1] Lau, Francis C.; Bagchi, Manashi; Sen, Chandan; Roy, Sashwati; Bagchi, Debasis. Nutrigenomic Analysis of Diet-Gene Interactions on Functional Supplements for Weight Management. Current Genomics. 9 (2008), p. 239-251
[2] Vinson, Joe A., Bryan R. Burnham, and Mysore V. Nagendran. “Randomized, double-blind, placebo-controlled, linear dose, crossover study to evaluate the efficacy and safety of a green coffee bean extract in overweight subjects.” Diabetes, metabolic syndrome and obesity: targets and therapy 5 (2012): 21.
[3] Chie Morimoto et al., Anti-obese action of raspberry ketone, Life Sciences 77 (2005) 194–204.