Images credit: Greg Peverill-Conti / Flickr / CC BY-NC-SA 2.0
Stefani Thionnet‘s latest article How Your Business Benefits from Demographic Market Segmentation has been published on LinkedIn.
The article maps out why categorizing your consumers’ needs based on age, gender, income level, education, and marital status is vital for a more focused and successful marketing campaign.
For the best results, the owner of a private label supplements business has to divide the targeted market into more specific groups, in order to select the products that best match a particular group’s needs.
The demographic segmentation must be based on the following variables:
- Age: different age groups use dietary supplements for different reasons.
- Gender: some products are more male or female oriented, while others can be marketed successfully to both genders.
- Income level: researching the financial status of potential customers can help in developing a suitable pricing strategy to boost sales.
- Education: the level of education of the targeted group may define the tone and amount of information considered during the marketing campaign.
- Marital status: both groups have different needs that must be addressed accordingly.
Doing market research based on these variables may be more time-consuming, but in the long run will help private label supplements business owners create a successful marketing strategy for the best possible sales results.
Private Label Supplement is ready to assist you in your efforts to expand your business and boost your sales. Call us after you’ve done your research and selected the products that will best answer the wants and needs of your current and potential customers.
Call our sales team at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com with any questions you may have. We want you to succeed!