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You’re probably already interested in selling private label supplements on Amazon. Maybe you’ve even read our articles on the basics of selling on Amazon and boosting your Amazon sales. But you know that you can’t just rest on your laurels — you’ve always got to be searching for ways to improve the Amazon component of your private label supplement business. That’s where Amazon Advertising comes into play.
Top Benefits of Amazon Ads for Your Supplement Store
You’re undoubtedly already familiar with all of the advantages of working with a company as well established as Amazon. Through their unparalleled market reach and 17 years of experience, they offer great options to advertise your products both on their main site and elsewhere. Whether you’re interested in pushing sales or building brand awareness, Amazon has an advertising package for you.
By using their wealth of data accumulated over the years, Amazon also has an incredible understanding of your target customers and how to reach them. By advertising with them, you’re gaining access to all of this data. This can make the difference between a highly successful ad campaign and a frustratingly ineffective one. But of course, it’s about more than simply choosing to use this service. It’s about choosing how to use it.
So here are 3 tricks to get the most out of Amazon Advertising to help promote your private label supplement business and boost overall sales.
Tip #1: Choose the Right Platform
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Your first important decision is where you want to advertise. Every platform has a different audience and offers unique benefits. By understanding these you can maximize the potential of your advertising.
Mobile: This is a particularly great option for private label supplement retailers because it offers a click-to-call function. This means that if a potential customer sees an ad for your product here and wants to get more information, your sales representatives are just a click away. This has the double advantages of making it easy for your customers to find out more information and helping them perceive you as more personal and accessible.
Kindle: This platforms offers some real room to be creative. Ask yourself, what kind of books do your customers read? With a proper understanding of your own customer base — something Amazon can also help you with — you can target your Kindle platform ads at just the right audience, based on their book preferences. Also, because these ads use the entire screen, they’re great for developing brand awareness.
PC/Mac: Of course there’s always the option of sticking to the traditional online advertising platforms. You’re still going to get the greatest reach by advertising on the main Amazon site and optimizing for PCs and Macs. Of course you could also go for some combination of the three. But once you’ve made this decision you’ve got to decide where to advertise.
Tip #2: Advertise on Relevant Amazon-Owned Sites
It’s easy to forget that Amazon is much more than just Amazon. The company owns a wide variety of other sites throughout the internet. So when deciding where to advertise, you should look at all of these Amazon properties and see if any will work well with your products. For private label supplements you should pay particular attention to sites like Vine Market for a huge variety of organic products, and Beauty Bar for beauty products. By figuring out which supplements may appeal to users of these sites in addition to targeting through Amazon’s main site, you’ll have many options for your advertising strategy.
Tip #3: Make Use of Amazon’s Data and Expertise
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Don’t forget that Amazon is there to work with you! They offer a variety of case studies and creative insights to help you along the way. For example, in order to increase sales of Earth’s Best organic baby food, Amazon used a variety of factors to precisely target their customer segments. This included looking at those purchasing diapers and interested in things like gluten-free living. This resulted in customers being 18x more likely to purchase Earth’s Best after being exposed to the ads. This is a great example of how Amazon’s precision targeting expertise and understanding of its own customers can help you massively increase the efficacy of your advertising.
So even if you’re new to online advertising there’s no need to worry. By utilizing all of these resources in the right way you can leap ahead of competitors who may have been advertising online for years. The components are all there ready for you to use them.
So What Now?
Of course before you get into advertising you’ve got to make sure you have the highest quality products to sell in the first place. We provide a wide variety of private label supplements to suit all of your product needs. So to stock up, call our Sales Managers at 855-209-0225 ext. 2 or email us at sales@privatelabelsupplement.com. We are waiting for your call!
All my best,
Stefani Thionnet
Stay focused and never give up!
