By the time you’ve set up your online private label supplements business, you will have invested a lot of time, energy, and capital. Your business is like an organism, because it requires energy and sustenance in order to grow. It exists because of your hard work, planning and customer word-of-mouth. In short, it’s taken a lot to get you this far. So, don’t accidentally kill your online business.
It sounds incredible that your business could die overnight, but unfortunately, it’s very possible. Since so much of eBusiness depends on increasing search results, getting blacklisted by a site like Google or Amazon can be a death sentence. These sites spend millions of dollars per year developing sophisticated technology for sniffing out trickery. Their fraud-stopping algorithms prevent scammers from making a quick buck at the expense of those building solid businesses over the long term. Learn about these top 3 ways you can kill your online supplements business, so you can avoid them.
#1 Black Hat SEO
Black hat SEO takes its name from the black hat/white hat trope from old Westerns. There are good and bad tactics for improving a search engine ranking, and the good businesses do it with sound content marketing strategies and organic word-of-mouth.
The bad ways will get a business 86’ed from a search engine. The term Black hat SEO refers to a variety of tactics, all of which will get detected eventually. Some of the most common tactics include link manipulation, domains and pages with duplicate content, or invisible keywords. Unfortunately, sometimes companies don’t even know that they’re engaging in a black hat SEO tactic that will get their business axed.
It’s worth going over some of the common tactics. Google values pages rich with anchor text, since this indicates citations that will bolster a page’s authority. Consequently, a common unethical SEO tactic is to pack a page with links, many of which go nowhere or are inaccessible to visitors and are just for search engine indexing. This is called link manipulation.
Similarly, search engines index pages based on keywords. In order to take advantage of this, a black hat tactic is to pack row after row of invisible keywords on a page. A visitor to the site would almost never discover them, but a search engine will find these keywords. Unfortunately for the online trickster, Google’s powerful anti-fraud software won’t be fooled for long, and the page will forever disappear from Google’s rankings. Is your site packing in a lot of extraneous keywords? It may have seemed innocent at the time, but if you are, it’s only a matter of time before you kill your online supplement business. Consult Google’s webmaster guidelines, if in doubt.
#2 Spam
Spam, one of the earliest scourges of the internet, is a surefire way to get your business dragged into the grave. If a business is sending out a lot of unwanted emails to customers, there are a couple ways to get caught.
First, there are Google’s high-tech spam-detection algorithms. More than 70% of email today is spam, so web giants spend a tremendous amount of resources to combat this. Spam filtering, both Google’s and others’, is more advanced than ever, and spammers can’t escape the consequences for long.
However, even if a business’s emails have been solicited and are landing in a prospective client’s inbox, there are still dangers. If a business is sending way more emails than a client wants, they’ll go to the spam folder just the same. Don’t run the risk of your emails becoming obtrusive.
#3 Google Panda & Penguin
Google’s Panda and Penguin are algorithms that the search giant uses to lower or raise site rankings. Their formulas are a jealously guarded secret, but their purpose is, in the words of Forbes, “gunning for low-quality websites.”
First, a look at Panda. Even if a site doesn’t use shady SEO tactics or send out massive amounts of spam, Panda still weighs the quality of a site. Though they have sophisticated methods for determining quality, Google does provide some helpful guidelines. Google’s Webmaster Central blog lists many clear signposts to help an online business verify that their website is of high quality. Denis Pinsky of Forbes summarizes the essential elements of a Panda-verified quality site: “trust, value, [that’s] written for searchers (rather than second guessing what might rank well), comprehensively covering a topic and originality.”
Google’s Penguin algorithm is always on the hunt for the more black-hatted webmasters out there. The software combs the internet for things like shady links and unethical keywords.
Though having a low-quality site may seem more benign than actively gaming Google results, the resulting punishment is just as bad. Don’t incur the wrath of Panda or Penguin, because either one will kill your business.
Conclusion
If your business avoids these 3 eBusiness land mines, you won’t accidentally kill your private supplement business. Protect the hard work you do with good business practices.
Contact us and request a quote today by calling our Sales Managers at 855-209-0225 ext. 2 or emailing us at sales@privatelabelsupplement.com. We are looking forward to doing business with you!
All my best,
Stefani Thionnet
Stay focused and never give up!
