According to industry reports, 2017 has seen a major rise in the supplement industry. This rise has been especially large in the United States, making it the leader in supplement demand worldwide. With this said, it should could come as no surprise that the data is now pointing to 2018 being an even bigger, if not the biggest, year in the supplement industry.
As you may know, “the supplement industry” is quite a broad term as there are many different facets and categories that make up the whole. So I want to focus on specific areas of our industry that truly flourished in 2017 in order to help you identify the best starformting points for you to focus on when creating your private label supplement product line in 2018 and beyond.
Here are 4 proven areas that you need to be paying attention to:
1. Sports Nutrition
Just as we have experienced at Private Label Supplement, the sports nutrition category has performed particularly well thanks to the popularity Creatine, Protein Powder Meal Replacement, and Pre-workout Drinks. Of course, the “New Year New You” outlook of January sees the industry hit a busy season. However, as 2017 showed us, sports nutrition’s rise in demand goes beyond any seasonal hype – making it a winning category for your private label supplement product line.
2. Weight Management
Thanks to thought leaders such as Dr. Oz, popular ingredients such as Garcinia Cambogia, Chromium Picolinate, Mangosteen, and Omega 9 Oleic Acid are helping product lines fly off the shelves and sell out online. And this is just scratching the surface of the popular ingredients in this category. At Private Label Supplement we have created numerous custom formulations in this category with your exclusive formulas to help you get started quickly when creating your private label supplement product line.
3. Skincare
Another industry estimated to soar next year is skincare products. Social media and YouTube marketing are in part thanks to the increased popularity of these products as the Millennial demographic is looking more into youth-rejuvenating ingredients such as Collagen, Vitamin C, Coconut Oil, Hyaluronic Acid, Manuka Honey, and even Aloe Vera. They have proven to sell in a variety of different forms including serums, lotions, creams, toners and cleansers. We are always excited when a Client chooses to go this route because there are so many options that can help them boost a successful brand and product line. Not to mention that we have manufactured numerous unique formulas that have been best-sellers for our Clients throughout 2017 and these formulas belong only to them.
4. Pet Health
Last, but definitely not least, is perhaps one of the most rapidly growing categories: pet supplements. Based on the industry’s performance and our own experience at Private Label Supplement, any pet-related supplement is absolutely booming. But what sells the most? I can say without a doubt – natural ingredients. Organic Turmeric, Coconut Oil, Organic Black Pepper, Organic Hemp Seed Oil, Wild Alaskan Salmon Oil — just a few of the many ingredients that our Clients report back with results that even surprise us.
As you can see 2017 was a wonderful year and it proved to be an extremely profitable year for our Clients. We cannot wait to see what 2018 holds for all of us. We have every product category well covered with over 300 new products to introduce to you in early 2018! Did you know now is the time to begin developing your own private label supplement product line for 2018? All private label lines need the basics and that’s what January is all about.
Getting started today has never been easier.
If you are ready to learn more about how Private Label Supplement can help you develop your own private label supplement product line, don’t wait another day. Call my team on 855-209-0225 (US Press 2, Int’l Press 3 for Sales). They are standing by to help you get jump started on the road to profitability. Don’t forget to ask how we can save you $7-$10K!
All my best,
Stefani Thionnet
Stay focused and never give up!
